WEAR SPF began with a deeply personal experience. After a melanoma scare in 2019, professional golfer Justin Thomas realized that sun protection wasn't something to take lightly. Instead of simply endorsing another sunscreen, he partnered in creating a brand whose mission extends beyond selling SPF—it encourages people to apply, reapply, and schedule regular skin checks.

That purpose is reflected throughout the brand. WEAR SPF develops lightweight, high-performance formulas designed for real life outdoors, whether you're on the golf course, hiking a trail, spending a day on the water, or coaching from the sidelines. The focus is on products that people actually enjoy wearing, making it easier to build healthy sun protection habits.

What makes WEAR SPF especially meaningful is that every purchase also helps support the Justin Thomas Foundation, extending the brand's impact beyond skincare into programs that benefit children, military families, and junior golf.

That's exactly why WEAR SPF belongs at My American Goods®: an American-made brand combining high-performance sunscreen, personal purpose, and a commitment to helping people enjoy the outdoors more safely.