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Candid Naturals American Made

Natural Liquid Foundation

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Quick Summary

Breathable, light-to-medium foundation with mineral pigments and Aloe Vera Leaf Juice delivers skin-like coverage for sensitive skin.

Precio regular
$18.99
Precio regular
Precio de venta
$18.99
Los gastos de envío se calculan en la pantalla de pago.
    Size
    Shade
    🇺🇸 Made in Wisconsin
    ✋🏼 Hand Crafted
    🚚 Free Shipping on $75+
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    Description

    Clean Liquid Foundation with Radiant, Breathable Coverage

    The Natural Liquid Foundation by Candid Naturals is a clean, non-toxic foundation designed to deliver buildable, skin-enhancing coverage with a soft, natural finish.

    Made with skin-supportive botanicals and mineral pigments, this formula blends seamlessly while allowing your real skin to shine through. Gentle enough for sensitive skin. Powerful enough for everyday wear.

    Why It Stands Out

    Light-to-medium coverage that looks like skin
    • Breathable formula that won’t feel heavy
    • Designed for sensitive or reactive skin types
    • Mineral-based pigments for a naturally radiant look
    • Available in generous sample sizes to help you find your shade**

    No chalky finish. No mask effect. Just balanced, natural coverage.

    Clean Beauty, Done Right

    Unlike conventional foundations filled with synthetic fillers, this formula prioritizes ingredient integrity and performance.

    It blends effortlessly, feels weightless, and supports your skin throughout the day. This is makeup that respects your skin barrier.

    Candid Naturals is a founder-led clean beauty brand committed to thoughtful, small-batch formulation. When you shop this foundation on My American Goods®, you're supporting a Made in USA clean beauty brand built on transparency and intention.

    How to use

    Shake well before use. Apply 1–2 pumps to clean, moisturized skin using a brush, sponge, or fingertips. Blend evenly across the face for a seamless finish. Layer as needed for additional coverage.
    Note: We highly recommend ordering a sample to find your perfect shade, as we do not offer refunds for color mismatch.

    Ingredients

    Aloe Vera Leaf Juice*, Water, Glycerin*, Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Shea Butter*, Matricaria Flower Extract*, Lecithin*, Tocopherol (Vitamin E), Vanilla Planifolia Fruit Extract*, Oregano Leaf Extract*, Thyme Extract, Olive Leaf Extract*, Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract, [+/- May Contain]: Non-Nano Titanium Dioxide (CI 77891), Non-Nano Zinc Oxide (CI 77947), Non- Nano Iron Oxides (CI 77491, 77492, 77499). *Certified Organic

    Details
    For Your Senses

    Texture: Lightweight fluid with a smooth, skin-like feel
    Scent: Subtle and earthy with a soft vanilla-herbal finish
    Finish: Natural satin - balanced, never shiny or flat

    Packaging

    Available in 3ml sample, 0.5oz half size, and 1oz full size.
    Packaged in a sleek glass pump bottle with protective cap — refillable and eco-friendly.

    Shipping information

    Candid Naturals

    Free Shipping on Orders $75+

    • Standard delivery: 3-5 business days.

    Processing time comes before shipping time

    Most orders require 2–5 business days for processing before they are handed to the carrier. The shipping time shown for this product begins after processing is complete.

    Processing Time Usually 2–5 business days*
    +
    Shipping Time See this product's shipping details
    =
    Estimated Delivery Processing + carrier transit

    *Business days are Monday–Friday, excluding holidays. Handmade, made-to-order, pre-order, and certain specialty items may require additional processing time.

    ORDER PLACED
    PROCESSING
    SHIPPED
    DELIVERED
    Most orders process in 2–5 business days before shipping
    Items in the same order may arrive in separate packages
    Shipping rates and free-shipping thresholds may vary by brand
    Tracking is emailed once the item actually ships
    Use the shipping time shown for the product you are ordering. Because My American Goods works with many independent American brands and makers, shipping methods and transit times can differ from one product to another.

    When processing may take longer

    Handmade & Small-Batch Some items are individually prepared, finished, assembled, or packed by the maker and may require additional processing beyond the typical 2–5 business days.
    Made to Order These products are made or completed after your order is placed. Production time occurs before shipping and may be longer than our standard processing window.
    Pre-Order Pre-order products are purchased before they are ready to ship. The estimated availability or ship window stated on the product page applies. Carrier transit begins only after the item ships.
    Specialty, Custom & Oversized Items Certain personalized, artisan, specialty, or oversized products may have unique production, preparation, or fulfillment timelines. Additional information will be shown on the product page when applicable.

    Shipping details

    What is processing time?

    Processing time is the period between placing your order and the package being handed to the shipping carrier.

    Most orders are processed within 2–5 business days, Monday–Friday excluding holidays.

    During this time, your item may be picked, prepared, produced, finished, assembled, personalized, packed, or otherwise made ready for shipment.

    Shipping time does not include processing time. Carrier transit begins after processing is complete and the package has been accepted for shipment.

    Where does my order ship from?

    My American Goods® uses a hybrid fulfillment model.

    • Some products are stocked and shipped directly by My American Goods.
    • Other products ship directly from the independent American brand or maker.

    This allows us to offer a much broader selection of American-made products while supporting the independent businesses that make them.

    Why might my order arrive in multiple packages?

    Products in the same order may ship from different fulfillment locations.

    As a result, items may:

    • Ship on different days
    • Arrive in separate packages
    • Have different tracking numbers
    • Use different shipping carriers or services

    Receiving one package does not necessarily mean the rest of your order is missing.

    How are shipping rates calculated?

    Because products may ship from different makers and fulfillment locations, shipping rates can vary by product or brand.

    • Some products or brands qualify for free shipping above a specific threshold.
    • Other products may use flat-rate or carrier-calculated shipping.
    • Products shipping from separate locations may generate separate shipping charges.

    The applicable shipping cost is shown before your order is completed.

    When will I receive tracking?

    Tracking information is emailed once your item has been prepared and shipped.

    For handmade, made-to-order, pre-order, or specialty products, tracking may not be available until the applicable preparation or production period is complete.

    If the expected processing period for your item has passed and you have not received a shipping update, please contact us.

    Carrier delays & missing packages

    After a package has been accepted by USPS, UPS, FedEx, or another shipping carrier, transit may be affected by weather, holidays, peak-volume periods, transportation disruptions, or other carrier conditions outside our control.

    Shipping and delivery timelines are estimates unless expressly stated otherwise.

    If tracking shows Delivered but you cannot locate the package, check:

    • Household members
    • Neighbors
    • Porches, side doors, garages, and other delivery areas
    • Parcel lockers or building mailrooms

    Carrier scans can occasionally appear shortly before final delivery. If the package still cannot be located, we can assist with a carrier investigation.

    Shipping address accuracy

    Please review your shipping address carefully before completing your order.

    Customers are responsible for providing a complete and accurate delivery address.

    Packages returned because of an incorrect, incomplete, or undeliverable address may require additional shipping charges before they can be sent again.

    Where does My American Goods ship?

    My American Goods® currently ships within the United States only.

    This page is a plain-language summary. Product-specific shipping information shown on the product page applies to that item. Processing times may vary for handmade, made-to-order, pre-order, custom, and specialty products. The complete My American Goods® Shipping Policy controls if there is any difference or omission.

    Return Policy

    Candid Naturals

    Limited free returns. Contact us for instructions.

    Learn More

    The maker’s return policy applies first

    The vendor-specific policy shown above governs this product when it differs from the general My American Goods policy summarized below.

    Eligible returns: request within 30 days
    Unused, unopened, and in original packaging
    Damage or defect claims: report within 7 days
    Refunds follow receipt and inspection
    Before opening, using, testing, or sampling an item Check the restrictions below. Opened or used personal-care, wellness, fragrance, food, and similar products generally cannot be returned.

    Return policy details

    Is my item eligible for return?

    An eligible return must be requested within 30 days of delivery and must be in the same condition in which it arrived.

    • Unworn, unused, unwashed, and unaltered
    • Tags, seals, accessories, and protective packaging intact
    • Original packaging included
    • Proof of purchase available

    Returns require authorization. Items sent back without approval may be refused.

    What cannot be returned?
    • Food, beverages, snacks, honey, tea, coffee, pantry items, and other perishables or consumables
    • Opened, tested, sampled, swatched, or used personal-care, skincare, beauty, fragrance, wellness, bath, body, soap, deodorant, or grooming products
    • Items with broken seals or missing protective packaging
    • Custom, personalized, engraved, monogrammed, special-order, or made-to-order items
    • Gift cards, digital products, sale, clearance, discontinued, final-sale, or hazardous items

    Taste, texture, scent, expected flavor, and personal preference do not qualify as product defects.

    Damaged, defective, or incorrect item?

    Report the issue within 7 days of delivery. We may request clear photos of:

    • The item and the reported issue
    • The product packaging and seals
    • The outer shipping package and shipping label

    Keep the item and all packaging until the claim is resolved. Claims submitted after 7 days may be denied.

    Who pays return shipping?

    Unless we confirm that an item arrived damaged, defective, or incorrect, the customer is responsible for return shipping.

    • If we provide a prepaid label, its cost may be deducted from the refund.
    • Original shipping charges are non-refundable.
    • Return-label rates vary by package size, weight, and destination.
    When will my refund be issued?

    Refunds are not issued when a label is created or when a package is first scanned. The return must be received and inspected before approval.

    • Approved refunds are issued to the original payment method or as store credit, depending on the item and return circumstances.
    • Applicable original-shipping and return-label costs may be deducted.
    • Please allow up to 10 business days for processing after inspection.
    Candles and fragrance products

    Candles and home-fragrance products cannot be returned because of scent preference. Fragrance is subjective, and natural variations are not defects.

    Lit, burned, opened, melted, warmed, or otherwise used products are ineligible for return. Report confirmed damage or defects within 7 days and include photos.

    Cancellations and exchanges

    Order changes and cancellations must be requested within 60 minutes of purchase. After that window, processing or fulfillment may already have begun and changes are not guaranteed.

    Direct exchanges are not guaranteed. For an eligible item, the fastest option is usually to complete an authorized return and place a new order.

    How to request a return

    1

    Submit your requestUse your My American Goods account or contact us before sending anything back.

    2

    Wait for authorizationWe will review eligibility and provide the correct return instructions when approved.

    3

    Return for inspectionA refund decision is made after the authorized return is received and inspected.

    This page is a plain-language summary. The vendor-specific terms shown above and the complete My American Goods Refunds & Returns Policy control if there is any difference or omission.

    Authorized Retailer
    Authorized Retailer of Candid Naturals

    My American Goods® is authorized to sell Candid Naturals products. Every item is authentic and sourced from official brand inventory. Orders may be fulfilled by My American Goods® or ship directly from the maker.

    Retailer & authenticity policy
    Candid Naturals Half Size (15ml) / 02 | Cool - Light Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 00 | Neutral - Very Fair Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 00 | Neutral - Very Fair Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 0.5 | Neutral - Fair Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 0.5 | Neutral - Fair Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 01 | Cool - Fair Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 01 | Cool - Fair Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 02 | Cool - Light Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 03 | Cool - Light/Medium Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 03 | Cool - Light/Medium Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 3.5 | Neutral - Light Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 3.5 | Neutral - Light Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 04 | Neutral - Light/Medium Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 04 | Neutral - Light/Medium Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 4.5 | Olive - Light/Medium Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 4.5 | Olive - Light/Medium Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 05 | Warm - Light/Medium Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 05 | Warm - Light/Medium Natural Liquid Foundation
    Candid Naturals Half Size (15ml) / 06 | Neutral - Medium Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 06 | Neutral - Medium Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 07 | Warm - Medium/Tan Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 08 | Warm - Tan Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 09 | Warm - Deep Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 10 | Cool - Medium/Brown Natural Liquid Foundation
    Candid Naturals Full Size (30ml) / 11 | Cool - Deep Brown Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    Candid Naturals Natural Liquid Foundation
    • Made in USA

    • Candid Naturals Free Shipping on Orders $75+

    • My American Goods® Certified Quality

    • Sustainably Made

    • Small Business Brand

    Curated by My American Goods®

    The Story behind Candid Naturals

    Candid Naturals was founded by Sarah, who began formulating her own skincare after struggling with sensitive skin and frustration over products filled with unnecessary ingredients. She set out to create beauty that is simple, transparent, and truly clean — using purposeful botanicals and leaving out fillers, synthetic fragrance, and harsh additives.

    Every product reflects Sarah’s commitment to ingredient clarity and everyday effectiveness. We love Candid Naturals because it embodies what MAG stands for: honest formulations, thoughtful craftsmanship, and beauty made with integrity — not trends.

    Shop Candid Naturals

    Candid Naturals FAQs

    What types of products does Candid Naturals offer?

    Candid Naturals offers both clean skincare (moisturizers, serums, balms) and plant-based makeup essentials including foundation, bronzer, blush, and complexion sticks.

    Are these skincare and makeup products non-toxic?

    Yes — all formulas are created with clean, minimal ingredients you can pronounce, avoiding synthetic fragrance, parabens, sulfates, and unnecessary fillers.

    Is Candid Naturals makeup good for sensitive skin?

    Yes — many products are formulated to be gentle and skin-supportive, making them suitable for sensitive skin and everyday wear.

    Do the makeup products support skin health, or just color?

    Candid Naturals makeup is designed to enhance natural beauty while nourishing skin, with botanical and nutrient-rich ingredients that care for skin even as you wear them.

    Are these products good for daily use?

    Absolutely — skincare and makeup are formulated for everyday routines, combining simplicity with efficacy.

    Are Candid Naturals products giftable?

    Yes — clean skincare and plant-based makeup make thoughtful, approachable gifts for birthdays, holidays, and beauty lovers who care about clean formulas.

    • 5 stars: 1 (100%)
    • 4 stars: 0 (0%)
    • 3 stars: 0 (0%)
    • 2 stars: 0 (0%)
    • 1 star: 0 (0%)
    S
    Sunny D. (United States)
    Full Size (30ml) / 01 | Cool - Fair
    Good Coverage

    I like this make-up because it looks natural. Goes on easily with a make-up brush. Works good for minimalist make-up.

    Candid Naturals Moments

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