• Canister of Pluck Pure Brain superfood powder on a white background
  • Pluck Pure Brain – Animal-Based Superfood Powder
  • Pluck Pure Brain – Animal-Based Superfood Powder
  • Pluck Pure Brain – Animal-Based Superfood Powder
  • Pluck Pure Brain – Animal-Based Superfood Powder
  • Pluck Pure Brain – Animal-Based Superfood Powder
  • Pluck Pure Brain – Animal-Based Superfood Powder
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Pluck

🇺🇸 American Made

Pluck Pure Brain – Animal-Based Superfood Powder

Quick Summary
Single-ingredient freeze-dried grass-fed beef brain powder blends into savory or sweet recipes without added salt, herbs, spices, sugar, or fillers.
$52.95
$52.95
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    $52.95
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    Auto-reorder Frequency
    Delivery every month
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    🇺🇸 Blended & Packaged in USA
    🌾 Gluten-Free
    Sugar-Free & Keto
    🚚 Free Shipping on $85+
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    Description

    Pluck Pure Brain is a single-ingredient animal-based powder made from freeze-dried, grass-fed beef brain. With no added salt, herbs, spices, sugar, or fillers, it offers a straightforward way to incorporate a traditional whole-animal ingredient into foods already enjoyed every day.

    Its earthy, subtly sweet profile works across savory and sweet recipes. Mix it into eggs, ground meat, soups, sauces, broth, smoothies, warm beverages, brownies, or rice bowls without introducing a competing seasoning blend.

    Why You’ll Love It

    • One simple ingredient — Made exclusively with grass-fed beef brain.
    • Unseasoned versatility — No added salt, herbs, or spices, so the flavor of the recipe stays in control.
    • Easy powder format — Measures and mixes into finished dishes or recipes while cooking.
    • Sweet or savory flexibility — Suitable for meals, beverages, sauces, baking, and more.

    Flavor Profile

    Earthy and subtly sweet, designed to blend easily with seasoned foods and beverages.
    How to use

    Add 1/2 teaspoon while cooking or mix into a finished dish. Use in eggs, ground meat, soups, sauces, broth, smoothies, beverages, or baked recipes. One teaspoon equals approximately 2 oz of fresh organs.
    Ingredients

    100% Grass-Fed Beef Brain.
    Details
    • Approximately 53 servings
    • 53 g / 1.87 oz net weight per shaker
    • 100% grass-fed beef brain
    • No fillers, added salt, sugar, herbs, or spices
    • Gluten-free and shelf-stable
    Shipping information

    Pluck

    Free Shipping on Orders $85+

    • Standard delivery: 3-5 business days.
    Return Policy

    Pluck

    Limited free returns. Contact us for instructions.
    Authorized Retailer Statement

    My American Goods® is an authorized retailer of Pluck. Select items are fulfilled by My American Goods® from our fulfillment center, while others ship directly from the maker. All products are authentic and sourced from Pluck official inventory. Learn More.
    Canister of Pluck Pure Brain superfood powder on a white background
    Pluck Pure Brain – Animal-Based Superfood Powder
    Pluck Pure Brain – Animal-Based Superfood Powder
    Pluck Pure Brain – Animal-Based Superfood Powder
    Pluck Pure Brain – Animal-Based Superfood Powder
    Pluck Pure Brain – Animal-Based Superfood Powder
    Pluck Pure Brain – Animal-Based Superfood Powder

    • Made in USA

    • Pluck Free Shipping on $85+

    • My American Goods® Certified Quality

    • Sustainably Made

    • Small Business Brand

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    Curated by My American Goods®

    The Story behind Pluck

    Pluck was founded by Chef James Barry, whose decades in professional kitchens taught him how to make nourishing food approachable without sacrificing flavor. But the idea became personal after his young daughter experienced a life-threatening illness and his family struggled to help her eat enough nourishing food during recovery. That experience led James to create something families could incorporate into meals they already enjoyed.

    Rather than putting organ meats into another capsule, James turned them into savory, chef-developed seasoning blends. Pluck combines liver, heart, kidney, spleen, and pancreas with organic herbs and spices, making whole-animal ingredients easier to use without requiring customers to handle or cook organs themselves.

    We were also drawn to the brand’s respect for nose-to-tail eating and regenerative agriculture. Its organ meats come from grass-fed, grass-finished cattle raised on New Zealand pastures, reflecting a philosophy that values the animal more completely and reduces waste by using nutritious parts that are often overlooked.

    Pluck belongs at My American Goods® because it represents chef-led innovation, thoughtful sourcing, and a practical way to bring traditional whole-food ingredients back into modern kitchens.

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    Pluck FAQs

    What is Pluck?

    Pluck is a line of organ-based seasonings and whole-food powders made by combining freeze-dried beef organs with herbs, spices, and salt. The products are designed to make organ meats easier to add to familiar meals.

    Does Pluck taste like organ meat?

    No. Pluck describes its flavored seasonings as savory and familiar, with umami-rich flavor rather than the taste or texture of cooked organs. Available profiles include Original, Zesty Garlic, Southwest, Habanero Lime, and Cinnamon.

    What organs are used in Pluck?

    The Original blend includes beef liver, kidney, spleen, heart, and pancreas. Pluck also offers concentrated products such as Pure Organs and Pure Brain.

    Where are the organ meats sourced?

    Pluck sources its organs from pasture-raised New Zealand cattle that are grass-fed, grass-finished, and raised without GMO feed or added hormones.

    How do you use Pluck?

    Use the flavored blends as you would salt and pepper. Sprinkle them over eggs, meat, fish, vegetables, grains, popcorn, tacos, pizza, soups, sauces, and dressings. Pure powders can also be blended into smoothies, broths, or other sweet and savory foods.

    Does Pluck contain fillers or artificial additives?

    Pluck states that its seasonings contain no fillers, artificial ingredients, anti-caking agents, or shelf stabilizers. The flavored blends use organic herbs and spices, organ meat, and salt.

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