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🇺🇸 American brand

5 total reviews

Mother of Lashes Mascara

Regular price
$26.00
Regular price
Sale price
$26.00
Shipping calculated at checkout.
Color: Black
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    Description

    Minori “Mother of Lashes” Mascara – Natural, Defined, Clump-Free Lashes

    Your lashes—just longer, fuller, and better.

    This is not a heavy, dramatic mascara. It’s designed to enhance what you already have, giving you defined, lengthened, and naturally fuller lashes without clumps, stiffness, or buildup.

    The precision-molded brush grips lashes at the root and combs through each one, delivering clean separation and soft volume in seconds—no overloading, no mess.

    The result: lightweight, flexible lashes that look real, not overdone.

    Why It Works

    • Length + soft volume without heaviness
    • Clump-free definition with precise separation
    • Lightweight, flexible hold (no stiff or crunchy feel)
    • Smudge-resistant, low flaking formula
    • Easy to remove — no harsh rubbing
    • Effortless application with precision brush

    Lash-Strengthening Formula

    Made with 89% naturally derived ingredients that support healthier-looking lashes over time:

    • Biotinoyl Tripeptide-1 – Helps fortify and support stronger lashes
    • Panthenol (Pro-Vitamin B5) – Nourishes and conditions
    • Castor Seed Oil – Supports softness and lash density
    • Shea Butter – Helps protect and prevent brittleness

    Natural Performance

    • Water-resistant for daily wear (not waterproof)
    • No tubing polymers — avoids plastic-based film formers
    • Uses plant waxes and resins for soft, flexible hold
    • Designed to stay put without flaking or smudging

    Made for Real Life

    If you don’t like heavy mascaras—or hate clumps, flaking, and stiff lashes—this is the one.

    It’s built for a “your lashes but better” look that enhances your eyes without overpowering them.

    Ingredients

    INGREDIENTS/INGRÉDIENTS: Water, Stearic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Glyceryl Oleate, Pentylene Glycol, Euphorbia Cerifera (Candelilla) Wax, Hydroxyacetophenone, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Phytic Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Foeniculum Vulgare Fruit Oil, Rosmarinus Officinalis Leaf Oil, Myristoyl Pentapeptide-17, Panthenol, Biotinoyl Tripeptide-1, Citric Acid, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499)].

    Shipping information

    Minori Beauty

    Free Shipping on Orders $50+

    • Standard delivery: 3-5 business days.
    Return Policy

    Minori Beauty

    Authorized Retailer Statement

    My American Goods® is an authorized retailer of Minori Beauty. Select items are fulfilled by My American Goods® from our fulfillment center, while others ship directly from the maker. All products are authentic and sourced from Minori Beauty official inventory. Learn More.

    Minori Beauty Black Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Brown Mother of Lashes Mascara
    • Made in America

    • Minori Beauty Free Shipping on Orders $50+

    • My American Goods® Certified Quality

    • Sustainably Made

    • Small Business Brand

    What Makes Minori Beauty Special To Us

    Minori was founded by Anastasia Bezrukova after realizing how overwhelming and excessive the beauty industry had become. Coming from a background in beauty buying, she saw firsthand how customers were faced with too many choices—and too little clarity.

    Inspired by minimalism and intentional living, she built Minori around a simple idea: create only the products people actually use, and make them as versatile and intuitive as possible.

    Instead of launching endless SKUs, Minori started with just a few essentials designed to work across skin tones and routines—removing decision fatigue and encouraging more mindful consumption.

    This is a brand built on doing more with less, helping customers simplify their routines without sacrificing quality or experience.

    It’s a natural fit for My American Goods® as a brand that represents intentional design, clean formulations, and a more thoughtful approach to everyday beauty.

    Minori Beauty FAQs

    What makes Minori Beauty different?

    Minori focuses on a minimal, essentials-only approach, offering a small range of products designed for everyday use without overwhelming choices.

    Is Minori good for beginners or minimal makeup users?

    Yes — Minori is often described as “makeup for people who don’t wear makeup,” making it ideal for simple, natural routines.

    Are the products multi-use?

    Many Minori products are designed to be multi-purpose, helping reduce the number of items in your routine.

    What kind of finish can I expect?

    Minori products are known for delivering a natural, skin-like finish, rather than heavy coverage or intense pigment.

    Are Minori products clean and cruelty-free?

    Yes — the brand focuses on clean, vegan, and cruelty-free formulations.

    Who is Minori best for?

    Minori is ideal for anyone looking to simplify their beauty routine and use products that are easy, versatile, and natural-looking.

    Minori Beauty Moments

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