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🇺🇸 American Made

5 total reviews

Mother of Lashes Mascara

Quick Summary

Lightweight, clump-free mascara with Biotinoyl Tripeptide-1 and Panthenol for defined, natural-looking length and lash strength, with 89% naturally derived ingredients.

Regular price
$26.00
Regular price
Sale price
$26.00
Shipping calculated at checkout.
    Color
    🇺🇸 Made in Texas
    🚚 Free Shipping on $50+
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    Description

    Minori “Mother of Lashes” Mascara – Natural, Defined, Clump-Free Lashes

    Your lashes—just longer, fuller, and better.

    This is not a heavy, dramatic mascara. It’s designed to enhance what you already have, giving you defined, lengthened, and naturally fuller lashes without clumps, stiffness, or buildup.

    The precision-molded brush grips lashes at the root and combs through each one, delivering clean separation and soft volume in seconds—no overloading, no mess.

    The result: lightweight, flexible lashes that look real, not overdone.

    Why It Works

    • Length + soft volume without heaviness
    • Clump-free definition with precise separation
    • Lightweight, flexible hold (no stiff or crunchy feel)
    • Smudge-resistant, low flaking formula
    • Easy to remove — no harsh rubbing
    • Effortless application with precision brush

    Lash-Strengthening Formula

    Made with 89% naturally derived ingredients that support healthier-looking lashes over time:

    • Biotinoyl Tripeptide-1 – Helps fortify and support stronger lashes
    • Panthenol (Pro-Vitamin B5) – Nourishes and conditions
    • Castor Seed Oil – Supports softness and lash density
    • Shea Butter – Helps protect and prevent brittleness

    Natural Performance

    • Water-resistant for daily wear (not waterproof)
    • No tubing polymers — avoids plastic-based film formers
    • Uses plant waxes and resins for soft, flexible hold
    • Designed to stay put without flaking or smudging

    Made for Real Life

    If you don’t like heavy mascaras—or hate clumps, flaking, and stiff lashes—this is the one.

    It’s built for a “your lashes but better” look that enhances your eyes without overpowering them.

    Ingredients

    INGREDIENTS/INGRÉDIENTS: Water, Stearic Acid, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Pullulan, Helianthus Annuus (Sunflower) Seed Wax, Cetyl Alcohol, Copernicia Cerifera (Carnauba) Wax, Glyceryl Oleate, Pentylene Glycol, Euphorbia Cerifera (Candelilla) Wax, Hydroxyacetophenone, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Ricinus Communis Seed Oil, Helianthus Annuus Seed Oil, Phytic Acid, Sodium Hydroxide, Xanthan Gum, Potassium Sorbate, Sodium Benzoate, Butyrospermum Parkii (Shea) Butter, Foeniculum Vulgare Fruit Oil, Rosmarinus Officinalis Leaf Oil, Myristoyl Pentapeptide-17, Panthenol, Biotinoyl Tripeptide-1, Citric Acid, [+/- May Contain/Peut Contenir: Iron Oxides (CI 77491, CI 77492, CI 77499)].

    Shipping information

    Minori Beauty

    Free Shipping on Orders $50+

    • Standard delivery: 3-5 business days.
    Return Policy

    Minori Beauty

    Authorized Retailer Statement

    My American Goods® is an authorized retailer of Minori Beauty. Select items are fulfilled by My American Goods® from our fulfillment center, while others ship directly from the maker. All products are authentic and sourced from Minori Beauty official inventory. Learn More.

    Minori Beauty Brown Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Mother of Lashes Mascara
    Minori Beauty Black Mother of Lashes Mascara
    • Made in USA

    • Minori Beauty Free Shipping on Orders $50+

    • My American Goods® Certified Quality

    • Sustainably Made

    • Small Business Brand

    Curated by My American Goods®

    The Story behind Minori Beauty

    Minori was founded by Anastasia Bezrukova after realizing how overwhelming and excessive the beauty industry had become. Coming from a background in beauty buying, she saw firsthand how customers were faced with too many choices—and too little clarity.

    Inspired by minimalism and intentional living, she built Minori around a simple idea: create only the products people actually use, and make them as versatile and intuitive as possible.

    Instead of launching endless SKUs, Minori started with just a few essentials designed to work across skin tones and routines—removing decision fatigue and encouraging more mindful consumption.

    This is a brand built on doing more with less, helping customers simplify their routines without sacrificing quality or experience.

    It’s a natural fit for My American Goods® as a brand that represents intentional design, clean formulations, and a more thoughtful approach to everyday beauty.

    Shop Minori Beauty

    Minori Beauty FAQs

    What makes Minori Beauty different?

    Minori focuses on a minimal, essentials-only approach, offering a small range of products designed for everyday use without overwhelming choices.

    Is Minori good for beginners or minimal makeup users?

    Yes — Minori is often described as “makeup for people who don’t wear makeup,” making it ideal for simple, natural routines.

    Are the products multi-use?

    Many Minori products are designed to be multi-purpose, helping reduce the number of items in your routine.

    What kind of finish can I expect?

    Minori products are known for delivering a natural, skin-like finish, rather than heavy coverage or intense pigment.

    Are Minori products clean and cruelty-free?

    Yes — the brand focuses on clean, vegan, and cruelty-free formulations.

    Who is Minori best for?

    Minori is ideal for anyone looking to simplify their beauty routine and use products that are easy, versatile, and natural-looking.

    Customers praised this mascara for delivering a natural, defined look without clumping. The unique brush design with firm spikes separates lashes beautifully and is buildable for varying intensity. Shoppers noted it's lightweight, doesn't flake or smudge, and stays comfortable all day while enhancing lashes effortlessly.

    • Extremely natural, and I love the brush shape. Applied three coats with zero clumping.
    • Lightweight and separates each lash beautifully, giving them a subtle lift and definition.
    • Perfect for those who want a natural look instead of a clumpy mess.
    Brush (positive)Length (positive)Formula (positive)Lashes (positive)Definition (positive)
    • 5 stars: 5 (100%)
    • 4 stars: 0 (0%)
    • 3 stars: 0 (0%)
    • 2 stars: 0 (0%)
    • 1 star: 0 (0%)
    K
    Kate S.
    Great applicator, doesn't clump, buildable

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    I love the applicator for this product. The spikes are pretty firm so it brushes out each lash and helps them not clump. This product is definitely buildable so if you want a more dramatic look, you can add a few layers but overall it's very natural and very easy to apply. I will buy again because of how much I like the applicator and the more natural formula

    O
    Onie
    Natural Results

    Extremely natural, and I love the brush shape. I applied three coats with zero clumping. It’s perfect for enhancing lashes in a natural way without being too dramatic, while still giving noticeable definition.

    J
    John D.
    Great brush for a more natural look instead of clumps

    THIS is perfect for those people who want a natural look instead of a clumpy mess. I can't believe the horrible wands out there. This wand is so much better as it separates the lashes. Not only that, but I am not experiencing any flaking or smudging. Happy to see this on Amazon and I'm hoping they sell enough that the product doesn't go bad in storage or the price continue to rise.

    M
    Mamaof2
    Perfect for a Natural, Effortless Lash Look

    I absolutely love this mascara. It gives me a natural look while still helping my lashes to stand out.The formula is lightweight and separates each lash beautifully, giving them a subtle lift and definition without clumping or looking heavy. One coat is all I need to make my lashes look longer, darker, and more polished. It stays comfortable all day, doesn’t flake or smudge, and keeps that clean, effortless look from morning to night.

    m
    maddy m.
    Great everyday mascara!

    I love this mascara for a natural everyday look. It adds nice length without clumping, and the brush separates my lashes really well. My lashes look fuller but still very natural, which I prefer for daily makeup.

    Minori Beauty Moments

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