Mineralized Deodorant

Discover Mineralized, a science-led personal care brand creating powder deodorant made with magnesium and calcium minerals for a lightweight alternative to traditional sticks, gels, and creams. Founded by James, a former physics researcher with...

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Discover Mineralized, a science-led personal care brand creating powder deodorant made with magnesium and calcium minerals for a lightweight alternative to traditional sticks, gels, and creams.

Founded by James, a former physics researcher with a background in engineering, Mineralized began with a question: could a carefully chosen blend of mineral compounds help neutralize everyday body odor without relying on the waxes, gels, or baking soda commonly found in deodorant? After researching the chemistry of odor and testing combinations of magnesium and calcium, James developed the formula that became Mineralized Deodorant Powder. The brand began selling to the public in 2020.

The powder is made in Englewood, Colorado, using magnesium hydroxide, magnesium carbonate, magnesium oxide, calcium carbonate, a small amount of organic jojoba oil, and essential oils in scented varieties. 

Mineralized also takes a lower-waste approach through reusable aluminum containers, biodegradable cardboard refills, plastic-free shipping materials, and washable applicators. 

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Mineralized FAQs: Powder Deodorant, Ingredients & Application

What is Mineralized?

Mineralized is a powder deodorant made primarily from magnesium and calcium compounds. It is applied with a reusable applicator rather than rolled or rubbed onto the skin like a traditional stick deodorant.

What ingredients are used?

The core formula contains magnesium hydroxide, magnesium carbonate, calcium carbonate, magnesium oxide, and a small amount of organic jojoba oil. Scented varieties also contain essential oils, while unscented options are available.

Does Mineralized contain aluminum or baking soda?

No. Mineralized states that its formulas are made without aluminum or baking soda. The brand also identifies its products as vegan and cruelty-free.

How do you apply Mineralized Deodorant Powder?

Use the included applicator to press and pick up a thin layer of powder, then apply a light coating to each underarm. The brand notes that application may require a little trial and error to find the right amount.

Where is Mineralized made?

Mineralized is made in Englewood, Colorado, using ingredients sourced internationally. The brand states that its magnesium minerals and its calcium carbonate are globally sourced.

Is the packaging refillable?

Yes. Mineralized offers a reusable aluminum container, biodegradable cardboard refill packaging, and a washable applicator designed for repeated use.

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