Wildsam American Made

NEW ORLEANS

Quick Summary

This field guide to New Orleans blends live music, illustrated maps, archival context, and authentic neighborhood explorations with local voices.

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🇺🇸 Made in USA

📚 Stories from America

💯 Cool Design

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Description

Wildsam – New Orleans

A field guide to New Orleans: live music, neighborhood bars, preservationists, culture bearers, hidden courtyards, and legendary restaurants. This guide captures the spirit, history, and rhythm of a city unlike any other.

Inside Wildsam New Orleans, you'll find:

City stories from acclaimed writers, past and present
Illustrated maps to music venues, iconic cuisine, historic streets, and architectural landmarks
Interviews with Mardi Gras Indians, musicians, instrument repairers, and local storytellers
Archival miscellany that uncovers the city’s deep cultural layers
Selective recommendations for authentic New Orleans experiences
Essential travel insight for discovering neighborhoods, traditions, and hidden corners of the city

Thoughtful, richly detailed, and grounded in real local voices, this guide offers a meaningful way to understand and explore the Crescent City.

“New Orleanians have an effusive joy that can’t be contained, like deep summer rainwater underneath those moon-and-stars-emblazoned manhole covers.”

Live music & cultural heritage
Historic food traditions & architecture
Local interviews & real community voices
Archival stories & regional context
Travel recommendations for authentic exploration

Details

145 pages Back-pocket size, 4 x 6.5 inches Featuring more than two dozen local experts

Founder & Editor in Chief Taylor Bruce
Editor Hannah Hayes
Illustrations Scott Campbell
Contributing Writers Nathalie Jordi, Rien Fertel, L. Kasimu Harris, Katy Reckdahl
Featuring Walter Isaacson, George Porter Jr., Victor Harris, Danny Barker

Shipping information

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7-day hassle-free returns. Contact us for instructions.

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Made in USA
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The Story behind Wildsam

Wildsam feels especially at home at My American Goods® because its entire purpose is to tell the stories of American places and the people who give them character.

Founder Taylor Bruce started Wildsam in 2012 with a different idea of what a travel guide could be. Rather than telling travelers only where to eat, sleep, and shop, Wildsam went deeper—talking with writers, chefs, artists, musicians, historians, park experts, craftspeople, longtime residents, and other local voices to understand what makes each destination worth knowing.

That approach is visible in every guide. A Wildsam book might take you from a neighborhood restaurant to a forgotten piece of local history, then into a conversation with a fisherman, musician, architect, tribal leader, bartender, or naturalist. The result feels less like a directory and more like a portrait of America, one place at a time.

Wildsam has also built its work through an enormous community of contributors. Bruce has credited more than 500 writers and editors, 250-plus photographers and illustrators, and thousands of local experts, while more than a million Field Guides have reached travelers through independent shops, museums, hotels, general stores, and bookstores. The business was acquired by Camping World and Good Sam in 2022, which has continued supporting the Wildsam brand and its expansion.

That's exactly why Wildsam belongs at My American Goods®: American stories, American destinations, local voices, thoughtful design, and books that encourage people to explore this country with greater curiosity.

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Wildsam FAQs

What is Wildsam and what kinds of products do they offer?

Wildsam is a travel-inspired American brand known for its storytelling and curated lifestyle goods, including field guides, travel books, maps, roadside prints, and destination merch that celebrate authentic places and experiences across the U.S.

Are all Wildsam products designed and made in the USA?

Yes. Wildsam is an American brand rooted in telling true stories of place and producing goods that reflect real, authentic American landscapes, cities, and culture.

What makes Wildsam’s travel guides and books unique?

Wildsam’s guides are crafted with a narrative, story-driven approach— blending expert insight, personal perspective, and deep research to help travelers discover the real and rooted character of places, not just tourist highlights.

What formats do Wildsam products come in?

Wildsam offers a variety of formats including print books, digital guides, maps, photo sets, and themed merchandise— all curated to help you explore cities, national parks, road trips, and regions with intentional depth.

Are Wildsam guides good for gifting?

Absolutely! Wildsam’s field guides, prints, and curated destination sets make thoughtful gifts for travelers, outdoor lovers, and anyone who appreciates American culture and curated journeys.

How should I choose which Wildsam travel guide or product is right for me?

Each product page includes detailed descriptions and recommended uses — whether you want to dive into a specific city guide, plan an epic road trip, explore national parks, or enjoy destination-inspired art and stories. You can also browse by theme to find the best fit.

Customers praised this compact field guide as "perfect for tucking in a pocket or purse" with rich content including history, culture, cuisine, and local recommendations. Shoppers appreciated it goes beyond tourist attractions, offering authentic insights even natives vouched for. Minor critiques included small orange typography and missing traditional landmarks.

Perfect size for tucking in a pocket or purse. Very useful, informative and entertaining.
Led us to some wonderful places to eat that even our Louisiana friends had never experienced.
More than great recommendations, stories that spoke to the soul of the place.

Information (positive)Recommendations (positive)City (positive)Guide (positive)Book (positive)

5 stars: 9 (100%)
4 stars: 0 (0%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Perfect Pocket Guide

Perfect size for tucking in a pocket or purse. Great information. Very useful, informative and entertaining.

Fun guide

A fun little guide, nice small size

Nice

LOVE this field guide. I was a little skeptical because I’m from NOLA, but it has awesome info for those visiting the city. I bought it as decoration.

Such a Good Book Deserves Constructive Criticism

For America’s most mysterious city, you may need two tour guides, this Wildsam Field Guide to New Orleans, for sure, and perhaps a conventional one. The Wildsam guide will get you into the pores of the city. Thanks to Wildsam, we visited the Backstreet Cultural Museum, the New Orleans Historic Voodoo Museum, and Congo Square yesterday. At the Backstreet, we got a leaflet for a Second Line march by the Women of Class in Tremé today, and enjoyed it very much.This little book of 133 pages really packs it in, including interviews, essays, news articles, history, maps (mostly conceptual), cuisine, music, and more. It includes Hurricane Katrina, and the Saints and the Aints. Very, very rich. Such a book is possible only with very tight and skillful editing. The stars here appear to be Nathalie Jordi (New Orleans city editor) and Taylor Bruce (editor in chief, Wildsam Field Guides).The editors have chosen to emphasize features and background not so well covered in other guides, while giving little space to some important features that other guides cover. The Cathedral-Basilica of St. Louis and the statue of Jeanne d’Arc are non-existent in this guide, which is going too far.The guide often refers to other interesting publications. Sometimes you get just a name of an annual event or an institution, which can easily be followed up on the Internet.While the editors were busy shoe-horning so much great stuff into one little book, they missed a few compositional features. This is a book that has no title page. What? Amazing! Meanwhile, after the last numbered page, there are several blank pages of unattractive graph paper (perhaps for writing notes), so there was no shortage of pages for a title page. Another compositional flaw is the use of mouse type for subheads in certain sections (e.g., Live Music, Cuisine) that are also printed in hard-to-read orange. Tiny type, in orange! Page numbers given in the Index entries, although slightly larger, are also in this orange. This is good for people under 40 with 20-20 vision.The Acknowledgments appear on page 2, but without any heading at all. This feature is written in the first-person plural “we,” but is not signed. Who are “we”? It is printed in 4 or 5 point type, but there is room on the page for a larger type-size. The “Welcome” feature on page 5 is signed by “TB,” but you will have to search the book to discover that the needlessly modest TB is Taylor Bruce. It’s a good book. He should be proud.Typos are rare and insignificant, except for Fi Yi Yi mispelled as Fi Ya Ya on page 28; it is spelled correctly on page 86.Enjoy this great book!

Wanted something more than tourist locations

Recently moved to New Orleans. Was looking for a guide that included elements other than just tourist attractions (neighborhoods, history, etc.) This book more than met my expectations. A few New Orleans natives vouched that the book and recommendations are accurate.

... picking this up before our trip and it was great. Led us to some wonderful places to eat ...

My friend suggested picking this up before our trip and it was great. Led us to some wonderful places to eat that even our tried and true Louisiana friends had never experienced.

Can't recommend it enough

I've given this book as a gift to friends from or traveling to New Orleans at least a half dozen times. Can't recommend it enough. I fell in love with that city all over again when I brought this field guide with me!

Absolutely loved the New Orleans guide

Absolutely loved the New Orleans guide. As a long time visitor, I still came away with excitement and new things to add to my "must see/eat/do" list for future travels. The illustrations truly give the words life, and the overall aesthetic is one of integrity and curiosity. Highly recommended for those who enjoy traveling with intent, first at home through imagination and later in person in New Orleans itself.