Fygg was born from a simple question: Why should toothpaste contain ingredients that dentists themselves wouldn't choose?

After more than 40 years in dentistry, Dr. Mark Burhenne became increasingly frustrated by the lack of truly thoughtful toothpaste options. Together with Dr. Staci Whitman, a pediatric functional dentist passionate about addressing the root causes of oral health, and Catharine Burhenne, who brought a deep appreciation for microbiome research and family wellness, they created Fygg to rethink what everyday oral care could be.

Rather than following industry norms, the founders built every formula around a simple philosophy: use only the ingredients that truly serve a purpose. Their commitment to transparency, ingredient quality, and microbiome-conscious formulations reflects years of clinical experience and scientific research—not marketing trends.

Fygg represents a new generation of oral care that emphasizes thoughtful formulation, evidence-based innovation, and everyday simplicity.

That's exactly why it belongs at My American Goods®: founder-led innovation, American manufacturing, and products created by professionals determined to improve an everyday essential through better science and better ingredients.