Glow naturally with Urb Apothecary’s Illuminating Serums, a luxurious blend of skincare and subtle shimmer that nourishes while enhancing your skin’s natural radiance.

Formulated with a skin-loving base of high-linoleic safflower oil, jojoba, and CO₂-extracted rosehip seed oil, these serums deliver deep hydration and support for delicate areas like the eyes and cheekbones. Infused with mica minerals, they add a soft, luminous finish that catches the light beautifully—never greasy, never glittery.

Highlighting Serum – Creates a dewy, radiant glow wherever you apply it—perfect for cheekbones, brow bones, or the bridge of the nose.
Bronzing Serum – Delivers a warm, sun-kissed tint without UV exposure, offering a natural alternative to traditional bronzer.

Lightweight, nourishing, and multi-functional, Illuminating Serums bring together skincare and glow in perfect harmony—real radiance with real benefits.

Apply the Highlighting Serum down the bridge of your nose, on your cheekbones, over the inner corners of your eyes, onto your brow bone, on top of your cupid's bow, at the center of your forehead, and on your collar bones and blend with your finger.

Apply the Bronzing Serum where the sun would naturally hit; the top of the forehead, the cheekbones, and down along your jawline and blend with your finger.

Shake vigorously before using to mix the mica as they will settle to the bottom.

HIGH LINOLEIC SUNFLOWER OIL is naturally rich in vitamin E, nutrients, and antioxidants and is helpful in fighting acne, inflammation, redness, and irritation while providing moisture for the skin.

JOJOBA OIL is a liquid wax that absorbs quickly but also helps tame inflammation, kills bacteria, reduces breakouts, heals wounds, and improves the appearance of scarring. We are proud to source our organic jojoba directly from the Arizona farm where it is cold-pressed by hand.

ROSEHIP SEED CO2 extraction results in a product that more closely resembles what is found in the raw plant material. Rosehip seed CO2 contains Vitamin A and E along with omega-3, 6, and 9 fatty acids and carotenoids that play a huge part in healing broken and damaged skin.

LAVENDER is anti-inflammatory, anti-bacterial, and soothing to the skin and senses. What more could you ask for?

GERANIUM helps balance sebum production, treat acne, reduce inflammation, alleviate anxiety, and balance hormones.

Highlighting - Carthamus Tinctorius* (Safflower, High Linoleic) Oil, Simmondsia Chinensis* (Jojoba) Oil, Rosa Canina* (Rose Hip) Seed Extract, Mica Blend (Mica, Iron Oxide, Titanium Oxide, Silica), Lavendula Angustifolia* (Lavender) Oil, Brassica Glycerides, Tocopherols (Vitamin E Non-GMO), Stainless-Steel Ball, Rosmarinus Officinalis* (Rosemary) Leaf Extract, Eugenol, Geraniol, Limonene, Linalool.
*Organic Ingredient

Bronzing- Carthamus Tinctorius* (Safflower, High Linoleic) Oil, Simmondsia Chinensis* (Jojoba) Oil, Rosa Canina* (Rose Hip) Seed Extract, Mica Blend (Mica, Iron Oxide, and Titanium Dioxide), Pelargonium x Asperum* (Geranium) Oil, Brassica Glycerides, Tocopherols (Vitamin E Non-GMO), Stainless-Steel Ball, Rosmarinus Officinalis* (Rosemary) Leaf Extract, Citronellol, Linalool, Geraniol, Citral, and Limonene.
*Organic Ingredient

URB APOTHECARY

URB APOTHECARY

My American Goods® is an authorized retailer of URB APOTHECARY. Select items are fulfilled by My American Goods® from our fulfillment center, while others ship directly from the maker. All products are authentic and sourced from URB APOTHECARY official inventory. Learn More.