• Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
  • Illuminating Serums
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URB APOTHECARY

Illuminating Serums

$25.00
$24.00
$25.00
Shipping calculated at checkout.
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Description

Glow naturally with Urb Apothecary’s Illuminating Serums, a luxurious blend of skincare and subtle shimmer that nourishes while enhancing your skin’s natural radiance.

Formulated with a skin-loving base of high-linoleic safflower oil, jojoba, and CO₂-extracted rosehip seed oil, these serums deliver deep hydration and support for delicate areas like the eyes and cheekbones. Infused with mica minerals, they add a soft, luminous finish that catches the light beautifully—never greasy, never glittery.

Highlighting Serum – Creates a dewy, radiant glow wherever you apply it—perfect for cheekbones, brow bones, or the bridge of the nose.
Bronzing Serum – Delivers a warm, sun-kissed tint without UV exposure, offering a natural alternative to traditional bronzer.

Lightweight, nourishing, and multi-functional, Illuminating Serums bring together skincare and glow in perfect harmony—real radiance with real benefits.
The Ritual

Apply the Highlighting Serum down the bridge of your nose, on your cheekbones, over the inner corners of your eyes, onto your brow bone, on top of your cupid's bow, at the center of your forehead, and on your collar bones and blend with your finger.

Apply the Bronzing Serum where the sun would naturally hit; the top of the forehead, the cheekbones, and down along your jawline and blend with your finger.

Shake vigorously before using to mix the mica as they will settle to the bottom.
Details

We added a natural emulsifier to make shaking up the mica and oils easier. Bonus, it has an even more powdery finish! Also, note the size is smaller and now has a glass dropper.

10ml vial with glass dropper

Each product is made by us in-house in small batches and there may be some variation from batch to batch but ratios remain the same.

*These statements have not been evaluated by the FDA. This product does not intend to treat, diagnose, cure, or prevent any disease. If you’re pregnant, breastfeeding, or on any medications, please consult with a qualified health professional before beginning any new herbal products.
Ingredients

HIGH LINOLEIC SUNFLOWER OIL is naturally rich in vitamin E, nutrients, and antioxidants and is helpful in fighting acne, inflammation, redness, and irritation while providing moisture for the skin.

JOJOBA OIL is a liquid wax that absorbs quickly but also helps tame inflammation, kills bacteria, reduces breakouts, heals wounds, and improves the appearance of scarring. We are proud to source our organic jojoba directly from the Arizona farm where it is cold-pressed by hand.

ROSEHIP SEED CO2 extraction results in a product that more closely resembles what is found in the raw plant material. Rosehip seed CO2 contains Vitamin A and E along with omega-3, 6, and 9 fatty acids and carotenoids that play a huge part in healing broken and damaged skin.

LAVENDER is anti-inflammatory, anti-bacterial, and soothing to the skin and senses. What more could you ask for?

GERANIUM helps balance sebum production, treat acne, reduce inflammation, alleviate anxiety, and balance hormones.

Highlighting - Carthamus Tinctorius* (Safflower, High Linoleic) Oil, Simmondsia Chinensis* (Jojoba) Oil, Rosa Canina* (Rose Hip) Seed Extract, Mica Blend (Mica, Iron Oxide, Titanium Oxide, Silica), Lavendula Angustifolia* (Lavender) Oil, Brassica Glycerides, Tocopherols (Vitamin E Non-GMO), Stainless-Steel Ball, Rosmarinus Officinalis* (Rosemary) Leaf Extract, Eugenol, Geraniol, Limonene, Linalool.
*Organic Ingredient

Bronzing- Carthamus Tinctorius* (Safflower, High Linoleic) Oil, Simmondsia Chinensis* (Jojoba) Oil, Rosa Canina* (Rose Hip) Seed Extract, Mica Blend (Mica, Iron Oxide, and Titanium Dioxide), Pelargonium x Asperum* (Geranium) Oil, Brassica Glycerides, Tocopherols (Vitamin E Non-GMO), Stainless-Steel Ball, Rosmarinus Officinalis* (Rosemary) Leaf Extract, Citronellol, Linalool, Geraniol, Citral, and Limonene.
*Organic Ingredient
Shipping & Returns
  • Urb Apothecary Free Shipping on Orders $125+
    Standard delivery: 3-5 business days.
  • Limited free returns. Contact us for instructions.
Authorized Retailer Statement

My American Goods is an authorized retailer of Urb Apothecary through Shopify Collective. All products are authentic and shipped directly from Urb Apothecary official inventory. Learn More.
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums
    Illuminating Serums

    • Made in America

    • Urb Apothecary Free Shipping on Orders $125+

    • High Quality Ingredients

    • Woman Owned Company

    • Cruelty Free

    • 100% Hand-Crafted

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    What Makes Urb Apothecary Special to Us

    At My American Goods, we admire Urb Apothecary’s commitment to slow beauty and intentional living. Their products aren’t just skincare—they’re a ritual. Each balm, oil, and serum embodies the balance between nature and science, made by hand with care, integrity, and a deep respect for the Earth.

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    FAQ's

    What kinds of ingredients does Urb Apothecary use?

    Somme Institute’s formulas are powered by MDT5™ technology, a patented delivery system of vitamins A, B3, B5, C, and E designed to penetrate deeply into the skin. This technology was developed through years of clinical research and dermatological testing, setting it apart from surface-level skincare.
    Where are Urb Apothecary products made and in what kind of batches?

    All products are handmade in California, crafted in small-batch runs to ensure freshness, precision, and attention to detail. This artisanal approach gives each jar and bottle a genuine maker’s touc
    Are their products suitable for sensitive skin?

    Yes. Their minimalist formulas are designed to be gentle yet effective, making them well suited for sensitive or reactive skin. As with any new skin care, we recommend doing a patch test before full use.
    What’s their stance on sustainability and packaging?

    Urb Apothecary takes sustainability seriously—choosing eco-friendly packaging, ethically sourced botanicals, and manufacturing practices that reflect a respect for the planet. Each purchase supports a cleaner, more mindful beauty ecosystem.
    How do I use the products?

    Each product comes with clear instructions:

    • Apply the recommended amount (e.g., a pea-sized drop of oil) to freshly cleansed skin.
    • Follow with gentle massage to boost absorption.
    • For body products, use on damp skin and allow to seal in.

      Their rituals are simple, refined, and built to be intuitive.
    Are there restocks or limited editions?

    Because Urb Apothecary works in small-batch mode, some formulas or scents may sell out or be limited edition. If you see something you love—act soon, and consider signing up for restock notifications to stay in the loop.

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