🇺🇸 American Made

Aloe Vera Shampoo | Viridian Grove

Q: What is Rustic Strength known for?

Rustic Strength creates laundry detergent, dishwasher products, household cleaners, hand soap, body wash, shampoo, conditioner, lotion, pet care, and other everyday home essentials with transparent ingredient lists and small-batch production.

Q: Who founded Rustic Strength?

Rustic Strength grew from Alicia Adamson and her family's experience searching for household products after their young son developed serious sensitivities. Unable to find options that met their needs, the family began experimenting with their own laundry detergent, eventually turning those early formulas into Rustic Strength.

Q: Where are Rustic Strength products made?

Rustic Strength describes its products as USA family-made , with formulas produced in small batches at the family's factory in the Missouri Ozarks .

Q: Does Rustic Strength disclose its ingredients?

Yes. Ingredient transparency is a major part of the brand. Rustic Strength publishes ingredients by product and explains that formulas may evolve as the company makes performance and sustainability improvements.

Q: Does Rustic Strength offer fragrance-free products?

Yes. The brand carries unscented/fragrance-free options across multiple categories alongside products scented with essential oils and/or phthalate-free fragrance oils, depending on the formula.

Quick Summary

Viridian Grove aloe vera shampoo with coconut cleansers, cucumber, awapuhi, oat protein, marshmallow root, Pro-Vitamin B5, and glycerin.

Regular price: $13.00
Regular price
Sale price: $13.00

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Made in Missouri 🇺🇸

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Non-toxic ingredients 🌿

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Description

Aloe Vera Shampoo | Viridian Grove — Gentle Shampoo

Refresh hair and scalp with Aloe Vera Shampoo | Viridian Grove, a gentle plant-forward shampoo designed to lift buildup while supporting softness and everyday manageability.

The Viridian Grove scent brings a botanical essential-oil blend of bergamot, cedarwood, and sage with a crisp, grounding character. It adds a distinctive sensory finish without letting fragrance overshadow the product’s everyday function.

Botanical Care for Everyday Routines

gentle scalp and hair cleansing that removes buildup without an overly stripped feel
sulfate-free cleansing designed to be gentler on skin or hair
vegan formulation for ingredient-conscious shoppers
cruelty-free care for a more thoughtful routine

Why It Belongs in Your Routine

Designed for consistent everyday use, this formula brings plant-forward ingredients into a practical self-care routine. The texture, cleansing profile, and botanical components are selected to make hair or skin care feel both effective and approachable.

Rustic Strength Details That Matter

Small-batch in the Ozarks, USA: Rustic Strength states that this product is produced in small batches at its family-run facility, supporting a fresher, more hands-on production approach.

How to use

Wet hair thoroughly. Massage a small amount into the scalp and hair to create a gentle lather, then rinse well. Repeat only as needed.

Ingredients

Featured botanicals and functional ingredients: Aloe Vera, Oat Protein, Marshmallow Root, Pro-Vitamin B5, Glycerin, Cucumber, Awapuhi.
Scent ingredients: Citrus Bergamia (Bergamot) Fruit Oil, Cedrus Atlantica (Cedarwood) Oil, Salvia Officinalis (Sage) Oil

Shipping information

Rustic Strength

Free 3-5 day shipping on orders $75+

Return Policy

Rustic Strength

30 Day Limited returns on unopened/unused. Contact us for instructions.

Authorized Retailer Statement

My American Goods® is an authorized retailer of Rustic Strength. Select items are fulfilled by My American Goods® from our fulfillment center, while others ship directly from the maker. All products are authentic and sourced from Rustic Strength official inventory. Learn More.

Made in USA
Rustic Strength Free Shipping on $75+ 🚚
My American Goods® Certified Quality
Sustainably Made
Small Business Brand

The Story behind Rustic Strength

Rustic Strength started with something deeply personal. Alicia Adamson and her family were searching for answers after their young son began experiencing severe and unpredictable sensitivities. As they reconsidered the products used throughout their home, they eventually began experimenting with making their own laundry detergent. What started as a solution for their own family grew into a company built to help other households make more informed choices about the products they use every day.

What makes Rustic Strength especially meaningful to My American Goods® is that the family has kept American production and hands-on manufacturing at the heart of the business. Products are made in small batches at their factory in the Missouri Ozarks, with an emphasis on freshness, transparent ingredient lists, and formulas made without many of the additives the family originally wanted to avoid.

We also love that their thinking extends beyond what's inside the bottle. Through refill stations, reusable containers, and their container return program, Rustic Strength is working to keep packaging in use longer instead of treating every bottle as disposable.

That's why Rustic Strength feels so at home at My American Goods®: a real American family turned a personal need into a growing Missouri-made business—and never lost sight of why they started.

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Rustic Strength

Rustic Strength FAQs

What is Rustic Strength known for?

Rustic Strength creates laundry detergent, dishwasher products, household cleaners, hand soap, body wash, shampoo, conditioner, lotion, pet care, and other everyday home essentials with transparent ingredient lists and small-batch production.

Who founded Rustic Strength?

Rustic Strength grew from Alicia Adamson and her family's experience searching for household products after their young son developed serious sensitivities. Unable to find options that met their needs, the family began experimenting with their own laundry detergent, eventually turning those early formulas into Rustic Strength.

Where are Rustic Strength products made?

Rustic Strength describes its products as USA family-made, with formulas produced in small batches at the family's factory in the Missouri Ozarks.

Does Rustic Strength disclose its ingredients?

Yes. Ingredient transparency is a major part of the brand. Rustic Strength publishes ingredients by product and explains that formulas may evolve as the company makes performance and sustainability improvements.

Does Rustic Strength offer fragrance-free products?

Yes. The brand carries unscented/fragrance-free options across multiple categories alongside products scented with essential oils and/or phthalate-free fragrance oils, depending on the formula.