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Candid Naturals American Made

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Natural Liquid Foundation

Quick Summary

Breathable, light-to-medium foundation with mineral pigments and Aloe Vera Leaf Juice delivers skin-like coverage for sensitive skin.

Precio regular
$37.99
Precio regular
Precio de venta
$37.99
Los gastos de envío se calculan en la pantalla de pago.
  • Dese prisa, solo quedan 4 artículos en stock!
Size
Shade
🇺🇸 Made in Wisconsin
✋🏼 Hand Crafted
🚚 Free Shipping on $75+
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Description

Clean Liquid Foundation with Radiant, Breathable Coverage

The Natural Liquid Foundation by Candid Naturals is a clean, non-toxic foundation designed to deliver buildable, skin-enhancing coverage with a soft, natural finish.

Made with skin-supportive botanicals and mineral pigments, this formula blends seamlessly while allowing your real skin to shine through. Gentle enough for sensitive skin. Powerful enough for everyday wear.

Why It Stands Out

Light-to-medium coverage that looks like skin
• Breathable formula that won’t feel heavy
• Designed for sensitive or reactive skin types
• Mineral-based pigments for a naturally radiant look
• Available in generous sample sizes to help you find your shade**

No chalky finish. No mask effect. Just balanced, natural coverage.

Clean Beauty, Done Right

Unlike conventional foundations filled with synthetic fillers, this formula prioritizes ingredient integrity and performance.

It blends effortlessly, feels weightless, and supports your skin throughout the day. This is makeup that respects your skin barrier.

Candid Naturals is a founder-led clean beauty brand committed to thoughtful, small-batch formulation. When you shop this foundation on My American Goods®, you're supporting a Made in USA clean beauty brand built on transparency and intention.

How to use

Shake well before use. Apply 1–2 pumps to clean, moisturized skin using a brush, sponge, or fingertips. Blend evenly across the face for a seamless finish. Layer as needed for additional coverage.
Note: We highly recommend ordering a sample to find your perfect shade, as we do not offer refunds for color mismatch.

Ingredients

Aloe Vera Leaf Juice*, Water, Glycerin*, Rice Powder*, Boron Nitride, Candelilla Wax, Squalane, Shea Butter*, Matricaria Flower Extract*, Lecithin*, Tocopherol (Vitamin E), Vanilla Planifolia Fruit Extract*, Oregano Leaf Extract*, Thyme Extract, Olive Leaf Extract*, Rosemary Leaf Extract*, Lavender Flower Extract, Goldenseal Extract, [+/- May Contain]: Non-Nano Titanium Dioxide (CI 77891), Non-Nano Zinc Oxide (CI 77947), Non- Nano Iron Oxides (CI 77491, 77492, 77499). *Certified Organic

Details
For Your Senses

Texture: Lightweight fluid with a smooth, skin-like feel
Scent: Subtle and earthy with a soft vanilla-herbal finish
Finish: Natural satin - balanced, never shiny or flat

Packaging

Available in 3ml sample, 0.5oz half size, and 1oz full size.
Packaged in a sleek glass pump bottle with protective cap — refillable and eco-friendly.

Shipping information

Candid Naturals

Free Shipping on Orders $75+

  • Standard delivery: 3-5 business days.
Return Policy

Candid Naturals

Limited free returns. Contact us for instructions.

Learn More

The maker’s return policy applies first

The vendor-specific policy shown above governs this product when it differs from the general My American Goods policy summarized below.

Eligible returns: request within 30 days
Unused, unopened, and in original packaging
Damage or defect claims: report within 7 days
Refunds follow receipt and inspection
Before opening, using, testing, or sampling an item Check the restrictions below. Opened or used personal-care, wellness, fragrance, food, and similar products generally cannot be returned.

Return policy details

Is my item eligible for return?

An eligible return must be requested within 30 days of delivery and must be in the same condition in which it arrived.

  • Unworn, unused, unwashed, and unaltered
  • Tags, seals, accessories, and protective packaging intact
  • Original packaging included
  • Proof of purchase available

Returns require authorization. Items sent back without approval may be refused.

What cannot be returned?
  • Food, beverages, snacks, honey, tea, coffee, pantry items, and other perishables or consumables
  • Opened, tested, sampled, swatched, or used personal-care, skincare, beauty, fragrance, wellness, bath, body, soap, deodorant, or grooming products
  • Items with broken seals or missing protective packaging
  • Custom, personalized, engraved, monogrammed, special-order, or made-to-order items
  • Gift cards, digital products, sale, clearance, discontinued, final-sale, or hazardous items

Taste, texture, scent, expected flavor, and personal preference do not qualify as product defects.

Damaged, defective, or incorrect item?

Report the issue within 7 days of delivery. We may request clear photos of:

  • The item and the reported issue
  • The product packaging and seals
  • The outer shipping package and shipping label

Keep the item and all packaging until the claim is resolved. Claims submitted after 7 days may be denied.

Who pays return shipping?

Unless we confirm that an item arrived damaged, defective, or incorrect, the customer is responsible for return shipping.

  • If we provide a prepaid label, its cost may be deducted from the refund.
  • Original shipping charges are non-refundable.
  • Return-label rates vary by package size, weight, and destination.
When will my refund be issued?

Refunds are not issued when a label is created or when a package is first scanned. The return must be received and inspected before approval.

  • Approved refunds are issued to the original payment method or as store credit, depending on the item and return circumstances.
  • Applicable original-shipping and return-label costs may be deducted.
  • Please allow up to 10 business days for processing after inspection.
Candles and fragrance products

Candles and home-fragrance products cannot be returned because of scent preference. Fragrance is subjective, and natural variations are not defects.

Lit, burned, opened, melted, warmed, or otherwise used products are ineligible for return. Report confirmed damage or defects within 7 days and include photos.

Cancellations and exchanges

Order changes and cancellations must be requested within 60 minutes of purchase. After that window, processing or fulfillment may already have begun and changes are not guaranteed.

Direct exchanges are not guaranteed. For an eligible item, the fastest option is usually to complete an authorized return and place a new order.

How to request a return

1

Submit your requestUse your My American Goods account or contact us before sending anything back.

2

Wait for authorizationWe will review eligibility and provide the correct return instructions when approved.

3

Return for inspectionA refund decision is made after the authorized return is received and inspected.

This page is a plain-language summary. The vendor-specific terms shown above and the complete My American Goods Refunds & Returns Policy control if there is any difference or omission.

Authorized Retailer Statement

My American Goods® is an authorized retailer of Candid Naturals. Select items are fulfilled by My American Goods® from our fulfillment center, while others ship directly from the maker. All products are authentic and sourced from Candid Naturals official inventory. Learn More.

Candid Naturals Full Size (30ml) / 08 | Warm - Tan Natural Liquid Foundation
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Candid Naturals Natural Liquid Foundation
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Candid Naturals Half Size (15ml) / 00 | Neutral - Very Fair Natural Liquid Foundation
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Candid Naturals Half Size (15ml) / 0.5 | Neutral - Fair Natural Liquid Foundation
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Candid Naturals Half Size (15ml) / 01 | Cool - Fair Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 01 | Cool - Fair Natural Liquid Foundation
Candid Naturals Half Size (15ml) / 02 | Cool - Light Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 02 | Cool - Light Natural Liquid Foundation
Candid Naturals Half Size (15ml) / 03 | Cool - Light/Medium Natural Liquid Foundation
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Candid Naturals Half Size (15ml) / 04 | Neutral - Light/Medium Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 04 | Neutral - Light/Medium Natural Liquid Foundation
Candid Naturals Half Size (15ml) / 4.5 | Olive - Light/Medium Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 4.5 | Olive - Light/Medium Natural Liquid Foundation
Candid Naturals Half Size (15ml) / 05 | Warm - Light/Medium Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 05 | Warm - Light/Medium Natural Liquid Foundation
Candid Naturals Half Size (15ml) / 06 | Neutral - Medium Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 06 | Neutral - Medium Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 07 | Warm - Medium/Tan Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 09 | Warm - Deep Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 10 | Cool - Medium/Brown Natural Liquid Foundation
Candid Naturals Full Size (30ml) / 11 | Cool - Deep Brown Natural Liquid Foundation
Candid Naturals Natural Liquid Foundation
Candid Naturals Natural Liquid Foundation
Candid Naturals Natural Liquid Foundation
  • Made in USA

  • Candid Naturals Free Shipping on Orders $75+

  • My American Goods® Certified Quality

  • Sustainably Made

  • Small Business Brand

Curated by My American Goods®

The Story behind Candid Naturals

Candid Naturals was founded by Sarah, who began formulating her own skincare after struggling with sensitive skin and frustration over products filled with unnecessary ingredients. She set out to create beauty that is simple, transparent, and truly clean — using purposeful botanicals and leaving out fillers, synthetic fragrance, and harsh additives.

Every product reflects Sarah’s commitment to ingredient clarity and everyday effectiveness. We love Candid Naturals because it embodies what MAG stands for: honest formulations, thoughtful craftsmanship, and beauty made with integrity — not trends.

Shop Candid Naturals

Candid Naturals FAQs

What types of products does Candid Naturals offer?

Candid Naturals offers both clean skincare (moisturizers, serums, balms) and plant-based makeup essentials including foundation, bronzer, blush, and complexion sticks.

Are these skincare and makeup products non-toxic?

Yes — all formulas are created with clean, minimal ingredients you can pronounce, avoiding synthetic fragrance, parabens, sulfates, and unnecessary fillers.

Is Candid Naturals makeup good for sensitive skin?

Yes — many products are formulated to be gentle and skin-supportive, making them suitable for sensitive skin and everyday wear.

Do the makeup products support skin health, or just color?

Candid Naturals makeup is designed to enhance natural beauty while nourishing skin, with botanical and nutrient-rich ingredients that care for skin even as you wear them.

Are these products good for daily use?

Absolutely — skincare and makeup are formulated for everyday routines, combining simplicity with efficacy.

Are Candid Naturals products giftable?

Yes — clean skincare and plant-based makeup make thoughtful, approachable gifts for birthdays, holidays, and beauty lovers who care about clean formulas.

  • 5 stars: 1 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Sunny D. (United States)
Full Size (30ml) / 01 | Cool - Fair
Good Coverage

I like this make-up because it looks natural. Goes on easily with a make-up brush. Works good for minimalist make-up.

Candid Naturals Moments

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