Mushroom Coffee Alternative, Crafted in Salt Lake City

Discover Joe’y, an American coffee-alternative brand blending functional mushrooms, adaptogens, cacao, roasted roots, and other plant-based ingredients into a rich morning drink with considerably less caffeine than a typical cup of coffee.

Joe’y grew from founder Brendan Smith’s own search for a lower-caffeine morning ritual after a heart condition made his heavy coffee habit something he needed to reconsider. After a year of experimenting with hundreds of formulations, the result became a roasted, instant blend designed to deliver the familiar ritual of coffee without actually containing coffee beans.

Every batch is crafted in Salt Lake City using 12 ingredients sourced from dedicated farms and suppliers around the world, including Lion’s Mane, Reishi, Cordyceps, ashwagandha, cacao, chicory root, dandelion root, cinnamon, L-theanine, and guarana. The brand also uses 100% fruiting-body mushrooms and independently tests its ingredients for purity and potency.

Available in Original, Vanilla, and Mocha, Joe’y makes the morning cup feel familiar while giving it an entirely different ingredient story.

This isn’t coffee with mushrooms added.

It’s a coffee-free morning ritual formulated from scratch and crafted in America.