Elements was founded by Alak Vasa and Kushal Choksi, both of whom previously worked in finance. Alak was an algorithmic trader at Goldman Sachs, while Kushal held roles at Goldman Sachs and BlackRock before moving into entrepreneurship.

Elements says its products are made in the company’s own commercial kitchen in Union City, New Jersey, where it works in small batches.

The brand combines dark chocolate with Ayurvedic herbs, spices, botanicals, and other whole-food ingredients, while avoiding ingredients such as soy lecithin and refined cane sugar in its core chocolate collection.

Elements sources cacao from small farms and cooperatives in Ecuador, while other ingredients come from regions associated with their cultivation, including turmeric from India and lavender from France.

Many are, but this should be confirmed by product. Current chocolate-bar listings identify bars such as Raspberry as vegan and sweetened with organic coconut sugar, while the brand’s FAQ still contains older language referring to honey in some chocolate formulas. MAG should use the ingredient list and dietary attributes of each current SKU rather than applying a blanket vegan badge.

Yes. Elements says it has committed 25% of its profits to education for underserved children, working with educational initiatives serving children in rural, tribal, and economically disadvantaged communities in India.