Who’s Really Supporting Whom?
Are we really doing ethical businesses a favor when we buy from them—or are their thoughtfully made products supporting us? A fresh look at what it means to shop American-made.
DISCOVER WHAT'S NEW
New Arrivals & Fresh Finds
Freshly added products from independent American brands and makers, organized by category so you can get straight to what’s new.
JUST IN
New in Hair & Skincare
Fresh hair care, skincare, bath and beauty additions from brands and makers newly arriving at MAG.
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Stress Relief 4.6 oz Bath BombVendor:Stress Relief 4.6 oz Bath BombSweet Water Decor- Regular price
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$15.00 - Regular price
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$15.00 - Sale price
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$15.00
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White Tea and Jasmine 4.6 oz Bath BombVendor:White Tea and Jasmine 4.6 oz Bath BombSweet Water Decor- Regular price
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$15.00 - Regular price
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$15.00 - Sale price
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$15.00
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Restore and Renew White Eucalyptus 4.6 oz Bath BombVendor:Restore and Renew White Eucalyptus 4.6 oz Bath BombSweet Water Decor- Regular price
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$15.00 - Regular price
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$15.00 - Sale price
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$15.00
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Wildflowers and Salt 4.6 oz Bath BombVendor:Wildflowers and Salt 4.6 oz Bath BombSweet Water Decor- Regular price
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$15.00 - Regular price
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$15.00 - Sale price
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$15.00
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Bath Salt: Simply SaltsVendor:Bath Salt: Simply SaltsChagrin Valley Soap & Salve- Regular price
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$15.50 - Regular price
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$0.00 - Sale price
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$15.50
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Bath Salt: Patchouli PineVendor:Bath Salt: Patchouli PineChagrin Valley Soap & Salve- Regular price
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$15.50 - Regular price
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- Sale price
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$15.50
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Bath Salt: Lavender RosemaryVendor:Bath Salt: Lavender RosemaryChagrin Valley Soap & Salve- Regular price
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$15.50 - Regular price
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$0.00 - Sale price
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$15.50
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Bath Salt: Salts & Herbs Foot SoakVendor:Bath Salt: Salts & Herbs Foot SoakChagrin Valley Soap & Salve- Regular price
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$11.25 - Regular price
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- Sale price
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$11.25
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Natural Soap: Ginger Lime & OatsVendor:Natural Soap: Ginger Lime & OatsChagrin Valley Soap & Salve- Regular price
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$4.10 $11.95 - Regular price
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- Sale price
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$4.10 $11.95
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Natural Soap: Bamboo CharcoalVendor:Natural Soap: Bamboo CharcoalChagrin Valley Soap & Salve- Regular price
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$4.50 $12.95 - Regular price
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- Sale price
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$4.50 $12.95
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Natural Soap: Chamomile & CalendulaVendor:Natural Soap: Chamomile & CalendulaChagrin Valley Soap & Salve- Regular price
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$4.10 $11.95 - Regular price
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- Sale price
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$4.10 $11.95
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Natural Soap: Chocolate & HoneyVendor:Natural Soap: Chocolate & HoneyChagrin Valley Soap & Salve- Regular price
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$4.10 $11.95 - Regular price
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- Sale price
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$4.10 $11.95
JUST IN
New in Homegoods
New home fragrance, pottery, décor and useful pieces for everyday living.
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With Love Soy Patterned Candle - Clear Jar - 9 ozVendor:With Love Soy Patterned Candle - Clear Jar - 9 ozSweet Water Decor- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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Forever and Always Soy Candle - Clear Jar - 9 ozVendor:Forever and Always Soy Candle - Clear Jar - 9 ozSweet Water Decor- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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All Over Hearts Soy Candle - Tinted Glass Jar - 12 ozVendor:All Over Hearts Soy Candle - Tinted Glass Jar - 12 ozSweet Water Decor- Regular price
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$38.00 - Regular price
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$38.00 - Sale price
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$38.00
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Love You Soy Patterned Candle - Clear Jar - 9 ozVendor:Love You Soy Patterned Candle - Clear Jar - 9 ozSweet Water Decor- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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Sunday Brunch Soy Candle - Clear Patterned Jar - 9 ozVendor:Sunday Brunch Soy Candle - Clear Patterned Jar - 9 ozSweet Water Decor- Regular price
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$19.20 - Regular price
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$24.00 - Sale price
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$19.20
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Girl Mama Soy Candle - Pink Matte Jar - 15 ozVendor:Girl Mama Soy Candle - Pink Matte Jar - 15 ozSweet Water Decor- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
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Spa Day Soy Candle - Blue Tinted Glass Jar - 12 ozVendor:Spa Day Soy Candle - Blue Tinted Glass Jar - 12 ozSweet Water Decor- Regular price
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$28.50 - Regular price
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$38.00 - Sale price
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$28.50
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Something Blue Soy Candle - Clear Jar - 9 oz (Luxury Getaway)Vendor:Something Blue Soy Candle - Clear Jar - 9 oz (Luxury Getaway)Sweet Water Decor- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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Boy Mama Soy Candle - Blue Matte Jar - 15 oz (Palo Santo Patchouli)Vendor:Boy Mama Soy Candle - Blue Matte Jar - 15 oz (Palo Santo Patchouli)Sweet Water Decor- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
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Gold Floral Soy Candle - White Translucent Tinted Glass Jar - 12 oz (Fresh Apple Blossom)Vendor:Gold Floral Soy Candle - White Translucent Tinted Glass Jar - 12 oz (Fresh Apple Blossom)Sweet Water Decor- Regular price
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$28.50 - Regular price
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$38.00 - Sale price
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$28.50
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Stress Relief Soy Candle - Blue Matte Jar - 15 ozVendor:Stress Relief Soy Candle - Blue Matte Jar - 15 ozSweet Water Decor- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
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Relax Girl Soy Candle - Tan Matte Jar - 15 oz (Relaxation)Vendor:Relax Girl Soy Candle - Tan Matte Jar - 15 oz (Relaxation)Sweet Water Decor- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
JUST IN
New in Wellness
Recently added supplements, tinctures, essential oils and thoughtful additions for everyday wellness.
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HAPPINESS Tonic™️ Powder | Herbal "Coffee" AlternativeVendor:HAPPINESS Tonic™️ Powder | Herbal "Coffee" AlternativeAnima Mundi- Regular price
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$35.00 - Regular price
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- Sale price
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$35.00
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COLLAGEN BOOSTER Powder | Superfruit BlissVendor:COLLAGEN BOOSTER Powder | Superfruit BlissAnima Mundi- Regular price
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$36.00 - Regular price
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- Sale price
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$36.00
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Lavender Essential OilVendor:Lavender Essential OilRustic Strength- Regular price
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$19.00 $189.08 - Regular price
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- Sale price
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$19.00 $189.08
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Essential Oil Blend: Breathe EasyVendor:Essential Oil Blend: Breathe EasyChagrin Valley Soap & Salve- Regular price
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$16.00 - Regular price
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- Sale price
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$16.00
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Essential Oil Blend: Citrus BlossomVendor:Essential Oil Blend: Citrus BlossomChagrin Valley Soap & Salve- Regular price
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$18.00 - Regular price
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- Sale price
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$18.00
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Essential Oil Blend: Spring MintVendor:Essential Oil Blend: Spring MintChagrin Valley Soap & Salve- Regular price
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$16.00 - Regular price
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- Sale price
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$16.00
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Essential Oil Blend: Patchouli PineVendor:Essential Oil Blend: Patchouli PineChagrin Valley Soap & Salve- Regular price
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$18.00 - Regular price
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- Sale price
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$18.00
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Essential Oil Blend: Grapefruit Ylang YlangVendor:Essential Oil Blend: Grapefruit Ylang YlangChagrin Valley Soap & Salve- Regular price
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$16.00 - Regular price
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- Sale price
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$16.00
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Essential Oil Blend: Lavender RosemaryVendor:Essential Oil Blend: Lavender RosemaryChagrin Valley Soap & Salve- Regular price
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$16.00 - Regular price
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- Sale price
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$16.00
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Essential Oil Blend: Sage MistVendor:Essential Oil Blend: Sage MistChagrin Valley Soap & Salve- Regular price
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$18.00 - Regular price
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- Sale price
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$18.00
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Essential Oil Blend: Cedar RoseVendor:Essential Oil Blend: Cedar RoseChagrin Valley Soap & Salve- Regular price
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$16.00 - Regular price
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- Sale price
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$16.00
JUST IN
New in Pantry
Fresh preserves, honey, drinks, snacks and small-batch pantry staples worth discovering.
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Chocolate Lover's Peanut Butter Gift Set – 3 JarsVendor:Chocolate Lover's Peanut Butter Gift Set – 3 JarsB. Happy Peanut Butter- Regular price
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$26.99 - Regular price
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- Sale price
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$26.99
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Pink Grapefruit & Lemon MarmaladeVendor:Pink Grapefruit & Lemon MarmaladeBlake Hill Preserves- Regular price
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$10.99 - Regular price
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- Sale price
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$10.99
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Naked Peach SpreadVendor:Naked Peach SpreadBlake Hill Preserves- Regular price
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$10.99 - Regular price
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- Sale price
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$10.99
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Naked Strawberry SpreadVendor:Naked Strawberry SpreadBlake Hill Preserves- Regular price
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$10.99 - Regular price
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- Sale price
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$10.99
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Raspberry Hibiscus PreserveVendor:Raspberry Hibiscus PreserveBlake Hill Preserves- Regular price
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$9.99 - Regular price
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- Sale price
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$9.99
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Classic Orange MarmaladeVendor:Classic Orange MarmaladeBlake Hill Preserves- Regular price
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$9.99 - Regular price
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- Sale price
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$9.99
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Date & Cumin ChutneyVendor:Date & Cumin ChutneyBlake Hill Preserves- Regular price
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$9.99 - Regular price
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- Sale price
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$9.99
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Gooseberry with ElderflowerVendor:Gooseberry with ElderflowerBlake Hill Preserves- Regular price
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$9.99 - Regular price
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- Sale price
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$9.99
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Naked Raspberry SpreadVendor:Naked Raspberry SpreadBlake Hill Preserves- Regular price
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$10.99 - Regular price
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- Sale price
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$10.99
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Black Currant with Wild Mint JamVendor:Black Currant with Wild Mint JamBlake Hill Preserves- Regular price
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$9.99 - Regular price
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- Sale price
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$9.99
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Naked Chocolate Spiced Rum SpreadVendor:Naked Chocolate Spiced Rum SpreadBlake Hill Preserves- Regular price
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$11.99 - Regular price
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- Sale price
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$11.99
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NEW Naked Triple Berry SpreadVendor:NEW Naked Triple Berry SpreadBlake Hill Preserves- Regular price
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$10.99 - Regular price
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- Sale price
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$10.99
JUST IN
New Gifts
Fresh gift-ready finds, curated bundles, accessories and thoughtful pieces from independent brands and makers.
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Jao Men of Distinction DOPP KitVendor:Jao Men of Distinction DOPP KitJao Brand- Regular price
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$82.00 - Regular price
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$88.00 - Sale price
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$82.00
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With Love Soy Patterned Candle - Clear Jar - 9 ozVendor:With Love Soy Patterned Candle - Clear Jar - 9 ozSweet Water Decor
- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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Forever and Always Soy Candle - Clear Jar - 9 ozVendor:Forever and Always Soy Candle - Clear Jar - 9 ozSweet Water Decor
- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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Love You Soy Patterned Candle - Clear Jar - 9 ozVendor:Love You Soy Patterned Candle - Clear Jar - 9 ozSweet Water Decor
- Regular price
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$24.00 - Regular price
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$24.00 - Sale price
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$24.00
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Sunday Brunch Soy Candle - Clear Patterned Jar - 9 ozVendor:Sunday Brunch Soy Candle - Clear Patterned Jar - 9 ozSweet Water Decor
- Regular price
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$19.20 - Regular price
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$24.00 - Sale price
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$19.20
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Girl Mama Soy Candle - Pink Matte Jar - 15 ozVendor:Girl Mama Soy Candle - Pink Matte Jar - 15 ozSweet Water Decor
- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
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Spa Day Soy Candle - Blue Tinted Glass Jar - 12 ozVendor:Spa Day Soy Candle - Blue Tinted Glass Jar - 12 ozSweet Water Decor
- Regular price
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$28.50 - Regular price
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$38.00 - Sale price
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$28.50
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Boy Mama Soy Candle - Blue Matte Jar - 15 oz (Palo Santo Patchouli)Vendor:Boy Mama Soy Candle - Blue Matte Jar - 15 oz (Palo Santo Patchouli)Sweet Water Decor
- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
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Gold Floral Soy Candle - White Translucent Tinted Glass Jar - 12 oz (Fresh Apple Blossom)Vendor:Gold Floral Soy Candle - White Translucent Tinted Glass Jar - 12 oz (Fresh Apple Blossom)Sweet Water Decor
- Regular price
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$28.50 - Regular price
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$38.00 - Sale price
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$28.50
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Stress Relief Soy Candle - Blue Matte Jar - 15 ozVendor:Stress Relief Soy Candle - Blue Matte Jar - 15 ozSweet Water Decor
- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
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Relax Girl Soy Candle - Tan Matte Jar - 15 oz (Relaxation)Vendor:Relax Girl Soy Candle - Tan Matte Jar - 15 oz (Relaxation)Sweet Water Decor
- Regular price
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$44.00 - Regular price
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$44.00 - Sale price
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$44.00
JUST IN
New in Apparel
The latest dresses, tops, layers, accessories and everyday pieces for women and men.
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Snap Smock in Kingfisher BlueVendor:Snap Smock in Kingfisher BlueConscious Clothing- Regular price
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$220.00 - Regular price
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- Sale price
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$220.00
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Beth Dress in PomegranateVendor:Beth Dress in PomegranateConscious Clothing- Regular price
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$195.00 - Regular price
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- Sale price
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$195.00
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Cairo Dress in MadderVendor:Cairo Dress in MadderConscious Clothing- Regular price
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$185.00 - Regular price
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- Sale price
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$185.00
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Siren Skirt in GraphiteVendor:Siren Skirt in GraphiteConscious Clothing- Regular price
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$150.00 - Regular price
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$0.00 - Sale price
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$150.00
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Cairo Dress in UmberVendor:Cairo Dress in UmberConscious Clothing- Regular price
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$185.00 - Regular price
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- Sale price
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$185.00
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Painter Top in HibiscusVendor:Painter Top in HibiscusConscious Clothing- Regular price
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$150.00 - Regular price
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- Sale price
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$150.00
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Porch Dress in PatinaVendor:Porch Dress in PatinaConscious Clothing- Regular price
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$175.00 - Regular price
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- Sale price
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$175.00
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Weekend Pants in UmberVendor:Weekend Pants in UmberConscious Clothing- Regular price
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$170.00 - Regular price
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$0.00 - Sale price
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$170.00
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Siren Skirt in UmberVendor:Siren Skirt in UmberConscious Clothing- Regular price
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$135.00 - Regular price
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$0.00 - Sale price
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$135.00
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Greenhouse Apron in Passion FruitVendor:Greenhouse Apron in Passion FruitConscious Clothing- Regular price
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$175.00 - Regular price
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- Sale price
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$175.00
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The Retro StripeVendor:The Retro StripeAmerican Trench- Regular price
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$15.00 - Regular price
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$15.00 - Sale price
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$15.00
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The Merino Retro StripeVendor:The Merino Retro StripeAmerican Trench- Regular price
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$20.00 - Regular price
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$20.00 - Sale price
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$20.00
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Fragrance vs. Essential Oils vs. Herbal Infusions: What’s Really Scenting Your Products?
Fragrance, essential oils, and whole-plant infusions can all give personal-care products an aroma—but they work very differently. Here’s how to understand what’s really scenting your skincare.
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The American Dream Is Still Very Much Alive
From starting over to building My American Goods, this is a story of discipline, risk, and belief in what American-made can represent.
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The Local Revival Is Real—And It’s Not a Trend
The local revival of American-made products is reshaping how we shop—from clean pantry ingredients to natural skincare and durable apparel built to last.
