Axiology was founded by Ericka Rodriguez. She began developing vegan makeup after learning about animal testing in cosmetics and struggling to find vegan lip products that performed the way she wanted. Axiology officially launched from her kitchen in Bend, Oregon in 2014.

Axiology says its beauty products are handcrafted in its own lab in Bend, Oregon, and current product listings identify the collection as handmade in the USA.

The brand is especially known for its 3-in-1 Balmies and Multi-Sticks, which can be used across the eyes, lips, and cheeks. The assortment also includes contour sticks, lip balm, mushroom-infused foundation, and facial serums.

Yes. Axiology states that its products are 100% vegan and cruelty-free, with no animal-derived ingredients. The brand also identifies itself as palm-oil-free.

Axiology moved its makeup line away from plastic packaging in 2022. Its signature recycled-paper boxes are handmade by a women-run cooperative in Bali using post-consumer paper waste, while products such as Balmies eliminate the traditional plastic lipstick tube altogether.

Fungdation is Axiology’s cream foundation made with reishi and snow mushroom extracts. It provides sheer-to-medium buildable coverage with a soft satin finish while adding a skincare-inspired element to the brand’s color collection.