The Selection Process: How Brands Can Become Part of My American Goods
There’s a certain magic to discovering a new product—like stumbling upon a handmade soap stall tucked between a candle vendor and a maple syrup stand at a bustling town fair. That’s the feeling we’re after at My American Goods. We want our store to feel like that walk through a festive market, where every product tells a story, and every maker represents the best of American-made brands. But how do we choose which brands to showcase in our store? That’s a question we’re often asked. So I’d like to pull back the curtain a bit.
It All Starts With American-Made Brands
The most important requirement? The products must be made in the USA. This is non-negotiable. Our mission is to uplift small American-made brands—those who keep their production close to home, who know the names of the people making their goods, who keep jobs in their communities. When you shop on My American Goods, you’re not just buying something beautiful or functional. You’re supporting someone’s dream—a mom-and-pop soap shop in Vermont, a veteran-owned leather goods company in Texas, a two-person skincare team in Oregon. It’s more than a product. It’s a movement.
Beautiful Inside and Out
We also look for refined packaging and strong branding. In today’s visual world, how a product looks matters. Not just for shelf appeal, but because it reflects the care that went into making it. Whether it’s a jar of tea or a beard balm tin, we want every item to feel giftable. Our standard? If we’d proudly give it to a friend, it’s a contender. And of course, we care deeply about ethics. We seek out American-made brands that are transparent about their practices—how their workers are treated, where their ingredients come from, how sustainability fits into their mission. Because supporting American-made shouldn’t just be patriotic—it should be principled.
Our Partnership With Carro: A Gateway for Brands
We’ve partnered with Carro, a powerful platform that makes it easier than ever for brands to join us. If you’re a brand looking to be featured on My American Goods, you can now use the reference code AMERICAN27 when setting up your Carro supplier account. This will automatically flag you to us and connect your brand to our marketplace. Just head over to this setup guide to get started. What’s even more exciting? By using Carro, your brand doesn’t just get into our store—you’ll have the opportunity to connect with many other like-minded shops. That’s the spirit we believe in: collaboration
Picture a Christmas Market… All Year Long
Our dream is for My American Goods to feel like a small-town holiday market. Year-round. Each brand is different. But they all share the same spirit—American entrepreneurship. We’re not into mass production. We care about slow, thoughtful goods. The candle maker perfecting her scent for years. The chocolate shop that hand-wraps each bar. The denim brand doing things the old-school way. These are the American-made brands we believe in.
Now on the App Stores
We’re proud to say that the full My American Goods experience is now available on the go. Whether you’re a customer browsing new arrivals or an American-made brand checking in on your product listings, we invite you to download our app:
It’s our latest step toward building a true community of shoppers and makers—brought together by love for quality, locality, and that little extra something you can’t buy from a megastore.
Watch Our Story Unfold
Want to see who we are? Watch our first YouTube episode:
“Welcome to My American Goods” It’s a heartfelt intro to the world we’re creating.
We believe in something bigger than retail. We believe in revival—of pride, of community, of craftsmanship. When you support My American Goods, you’re not just making a purchase. You’re joining a movement to uplift American-made brands. To value the small batch, to know the maker and to buy better. So whether you’re a customer hunting for your next favorite find, or a brand looking for a home, we welcome you. There’s room in our market for you. And we’re just getting started.
https://myamericangoods.com/pages/about-us
