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What Makes NOTO Special to Us
Founder Gloria Noto, a former celebrity makeup artist, created NOTO Botanics to fill a gap she saw first-hand: beauty that ignored queer, BIPOC and gender-diverse voices. She launched the line to be clean, vegan, inclusive and multi-use, built on her experience in the beauty industry and her commitment to community. We love NOTO Botanics because it stands for meaningful American craftsmanship: one maker using expertise and purpose to build a skincare brand that welcomes every body, prioritizes ethics, and crafts high-performance products you can trust.
FAQ's
What makes NOTO Botanics different from other clean beauty brands?
NOTO is founded on inclusivity, multi-use formulas, and minimalist design. Founder Gloria Noto built the line for all genders, skin types and identities, and emphasizes ethical sourcing, vegan formulas and community impact.
Are the products vegan and cruelty-free?
Yes — NOTO Botanics uses vegan, cruelty-free ingredients and is committed to packaging made from recycled/biodegradable materials.
How inclusive is the brand in terms of gender and skin types?
NOTO designs its products and messaging to be gender-inclusive (“for you, for all your parts”) and suitable for a broad range of skin types and identities.
Where are the products made and how is quality controlled?
The brand is U.S.-based (Los Angeles studio) and values ethical manufacturing, clean ingredients and mindful production.
How should I incorporate NOTO Botanics products into my routine?
Their products are designed to be simple, multi-use and easy to layer. For example, a cleanser can be used on face + hands, serums on face + neck, or oils anywhere hair or skin needs it.
What is the brand’s social impact or mission beyond skincare?
NOTO is built on a “vote with your dollar” ethos: the brand supports LGBTQIA+ organizations, uses sustainable packaging, and centers representation and community in business.

