{"title":"New Apparel","description":"\u003cp\u003eWe’re always looking for American brands and independent makers creating \u003cstrong\u003eclothing with character, quality and a point of view. \u003c\/strong\u003eThis collection brings together the newest apparel we’re excited to share—from dresses and everyday layers to menswear and accessories—so there’s always something fresh to discover at My American Goods®.\u003c\/p\u003e","products":[{"product_id":"merino-cardigan-stitch-beanie","title":"Merino Cardigan Stitch Beanie","description":"\u003ch3 data-start=\"256\" data-end=\"322\"\u003eMerino Cardigan Stitch Beanie — Lightweight Warmth, Classic Fit\u003c\/h3\u003e\n\u003cp data-start=\"324\" data-end=\"377\"\u003eA modern update to a timeless cold-weather essential.\u003c\/p\u003e\n\u003cp data-start=\"379\" data-end=\"581\"\u003eThe \u003cstrong data-start=\"383\" data-end=\"416\"\u003eMerino Cardigan Stitch Beanie\u003c\/strong\u003e returns for \u003cstrong data-start=\"429\" data-end=\"437\"\u003eFW25\u003c\/strong\u003e in a refined new fit, knit from a \u003cstrong data-start=\"472\" data-end=\"515\"\u003elightweight, heathered merino wool yarn\u003c\/strong\u003e designed for versatility across the entire fall-to-winter season.\u003c\/p\u003e\n\u003cp data-start=\"583\" data-end=\"877\"\u003eIts \u003cstrong data-start=\"587\" data-end=\"619\"\u003ecardigan stitch construction\u003c\/strong\u003e delivers texture, stretch, and durability, while \u003cstrong data-start=\"669\" data-end=\"698\"\u003etraditional top decreases\u003c\/strong\u003e create a clean, tapered silhouette that nods to classic heritage beanies—never slouchy, never bulky. The result is a balanced fit that looks just as good cuffed or worn straight.\u003c\/p\u003e\n\u003cp data-start=\"879\" data-end=\"1147\"\u003eMerino wool naturally \u003cstrong data-start=\"901\" data-end=\"926\"\u003eregulates temperature\u003c\/strong\u003e, helping you stay warm in cold conditions while remaining breathable when things heat up. Whether you’re facing crisp fall mornings, winter commutes, or snowy weekends, this beanie performs consistently in shine or snow.\u003c\/p\u003e\n\u003ch3 data-start=\"1149\" data-end=\"1171\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul data-start=\"1172\" data-end=\"1510\"\u003e\n\u003cli data-start=\"1172\" data-end=\"1248\"\u003e\n\u003cp data-start=\"1174\" data-end=\"1248\"\u003e\u003cstrong data-start=\"1174\" data-end=\"1189\"\u003eMerino Wool\u003c\/strong\u003e — Naturally temperature-regulating, breathable, and soft\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1249\" data-end=\"1311\"\u003e\n\u003cp data-start=\"1251\" data-end=\"1311\"\u003e\u003cstrong data-start=\"1251\" data-end=\"1275\"\u003eCardigan Stitch Knit\u003c\/strong\u003e — Textured, durable, and flexible\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1312\" data-end=\"1379\"\u003e\n\u003cp data-start=\"1314\" data-end=\"1379\"\u003e\u003cstrong data-start=\"1314\" data-end=\"1334\"\u003eRefined FW25 Fit\u003c\/strong\u003e — Tapered crown for a classic, secure feel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1380\" data-end=\"1449\"\u003e\n\u003cp data-start=\"1382\" data-end=\"1449\"\u003e\u003cstrong data-start=\"1382\" data-end=\"1409\"\u003eLightweight \u0026amp; Versatile\u003c\/strong\u003e — Warm without bulk for everyday wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1450\" data-end=\"1510\"\u003e\n\u003cp data-start=\"1452\" data-end=\"1510\"\u003e\u003cstrong data-start=\"1452\" data-end=\"1470\"\u003eHeathered Yarn\u003c\/strong\u003e — Subtle depth and timeless character\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1512\" data-end=\"1538\"\u003eMade in the USA \u003c\/h3\u003e\n\u003cp data-start=\"1539\" data-end=\"1695\"\u003eProudly crafted in the United States, this beanie reflects American Trench’s commitment to premium materials, thoughtful design, and domestic manufacturing.\u003c\/p\u003e","brand":"American Trench","offers":[{"title":"black","offer_id":43903076892771,"sku":"Merino Cardigan Stitch Beanie 2.0blackOne Size","price":60.0,"currency_code":"USD","in_stock":true},{"title":"dark olive","offer_id":43903076925539,"sku":"Merino Cardigan Stitch Beanie 2.0dark oliveOne Size","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Grey Heather","offer_id":43903076958307,"sku":"Merino Cardigan Stitch Beanie 2.0Grey HeatherOne Size","price":60.0,"currency_code":"USD","in_stock":true},{"title":"rye brown","offer_id":43903076991075,"sku":"Merino Cardigan Stitch Beanie 2.0rye brownOne Size","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6151\/8691\/files\/black_b4923c1b-b6dc-4b76-b6a7-d6d3419966f3.jpg?v=1791319493"},{"product_id":"wool-silk-boot-sock","title":"Wool Silk Boot Sock","description":"\u003ch3 data-start=\"250\" data-end=\"294\"\u003eWool Silk Boot Sock – Made in USA (Men’s)\u003c\/h3\u003e\n\u003cp data-start=\"296\" data-end=\"321\"\u003eA winter staple, refined.\u003c\/p\u003e\n\u003cp data-start=\"323\" data-end=\"581\"\u003eThe \u003cstrong data-start=\"327\" data-end=\"366\"\u003eAmerican Trench Wool Silk Boot Sock\u003c\/strong\u003e is a perennial best-seller for good reason. Designed for cold weather but styled for everyday wear, this sock delivers exceptional warmth, softness, and durability—without the bulk of a traditional heavy boot sock.\u003c\/p\u003e\n\u003cp data-start=\"583\" data-end=\"922\"\u003eCrafted from an \u003cstrong data-start=\"599\" data-end=\"631\"\u003eItalian-spun wool–silk blend\u003c\/strong\u003e, the yarn provides natural insulation, breathability, and a luxuriously smooth feel against the skin. The subtle flecking throughout the knit adds depth and character, giving this sock a sophisticated look that feels just as at home with tailored trousers as it does with boots or sneakers.\u003c\/p\u003e\n\u003cp data-start=\"924\" data-end=\"1223\"\u003eGenerous padding underfoot offers comfort and protection during long winter days, while the balanced knit makes this an easy choice beyond the outdoors. Though built as a boot sock, its refined profile allows it to be \u003cstrong data-start=\"1142\" data-end=\"1177\"\u003edressed up or down effortlessly\u003c\/strong\u003e—a true crossover essential for colder months.\u003c\/p\u003e\n\u003ch3 data-start=\"1225\" data-end=\"1249\"\u003eWhy You’ll Love Them\u003c\/h3\u003e\n\u003cul data-start=\"1250\" data-end=\"1525\"\u003e\n\u003cli data-start=\"1250\" data-end=\"1274\"\u003e\n\u003cp data-start=\"1252\" data-end=\"1274\"\u003eMade in the USA 🇺🇸\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1275\" data-end=\"1333\"\u003e\n\u003cp data-start=\"1277\" data-end=\"1333\"\u003eItalian-spun wool \u0026amp; silk blend for warmth and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1334\" data-end=\"1373\"\u003e\n\u003cp data-start=\"1336\" data-end=\"1373\"\u003eNaturally insulating and breathable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1374\" data-end=\"1419\"\u003e\n\u003cp data-start=\"1376\" data-end=\"1419\"\u003eSubtle flecked texture for elevated style\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1420\" data-end=\"1474\"\u003e\n\u003cp data-start=\"1422\" data-end=\"1474\"\u003eCushioned for comfort in boots, shoes, or sneakers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1475\" data-end=\"1525\"\u003e\n\u003cp data-start=\"1477\" data-end=\"1525\"\u003eVersatile enough for casual or dressed-up wear\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1527\" data-end=\"1541\"\u003eFit \u0026amp; Feel\u003c\/h3\u003e\n\u003cul data-start=\"1542\" data-end=\"1631\"\u003e\n\u003cli data-start=\"1542\" data-end=\"1555\"\u003e\n\u003cp data-start=\"1544\" data-end=\"1555\"\u003eMen’s fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1556\" data-end=\"1578\"\u003e\n\u003cp data-start=\"1558\" data-end=\"1578\"\u003eCrew \/ boot length\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1579\" data-end=\"1607\"\u003e\n\u003cp data-start=\"1581\" data-end=\"1607\"\u003eWarm without being bulky\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1608\" data-end=\"1631\"\u003e\n\u003cp data-start=\"1610\" data-end=\"1631\"\u003eCushioned underfoot\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1633\" data-end=\"1646\"\u003eMaterials\u003c\/h3\u003e\n\u003cul data-start=\"1647\" data-end=\"1724\"\u003e\n\u003cli data-start=\"1647\" data-end=\"1687\"\u003e\n\u003cp data-start=\"1649\" data-end=\"1687\"\u003ePremium Italian-spun wool–silk blend\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1688\" data-end=\"1724\"\u003e\n\u003cp data-start=\"1690\" data-end=\"1724\"\u003eSoft, breathable, and insulating\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1726\" data-end=\"1745\"\u003eMade in the USA\u003c\/h3\u003e\n\u003cp data-start=\"1746\" data-end=\"1888\"\u003eProudly made in the United States, supporting American manufacturing and timeless craftsmanship—core to American Trench and My American Goods.\u003c\/p\u003e\n\u003cp data-start=\"1890\" data-end=\"1924\"\u003e\u003cem data-start=\"1890\" data-end=\"1924\"\u003eAlso available in a women’s fit.\u003c\/em\u003e\u003c\/p\u003e","brand":"American Trench","offers":[{"title":"charcoal \/ l","offer_id":43903086788707,"sku":"AT-U500-04-019charcoall","price":34.0,"currency_code":"USD","in_stock":true},{"title":"navy \/ l","offer_id":43903086854243,"sku":"AT-U500-04-019navyl","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Oatmeal \/ l","offer_id":43954315165795,"sku":"AT-U500-04-019Oatmeall","price":34.0,"currency_code":"USD","in_stock":true},{"title":"Oatmeal \/ m","offer_id":43903086887011,"sku":"AT-W500-04-010oatmilkm","price":34.0,"currency_code":"USD","in_stock":false},{"title":"flannel grey \/ l","offer_id":67671689560163,"sku":"AT-U500-04-019flannelgreyl","price":34.0,"currency_code":"USD","in_stock":true},{"title":"flannel grey \/ m","offer_id":67671689592931,"sku":"sku-51775071420662","price":34.0,"currency_code":"USD","in_stock":false},{"title":"timber \/ l","offer_id":67671689625699,"sku":"AT-U500-04-019timberl","price":34.0,"currency_code":"USD","in_stock":true},{"title":"timber \/ m","offer_id":67671689658467,"sku":"sku-51775171756278","price":34.0,"currency_code":"USD","in_stock":false},{"title":"burgundy \/ l","offer_id":67671689691235,"sku":"AT-U500-04-019burgundyl","price":34.0,"currency_code":"USD","in_stock":true},{"title":"burgundy \/ m","offer_id":67671689724003,"sku":"sku-51775073747190","price":34.0,"currency_code":"USD","in_stock":false},{"title":"ochre \/ l","offer_id":67671689756771,"sku":"AT-U500-04-019ochrel","price":34.0,"currency_code":"USD","in_stock":true},{"title":"ochre \/ m","offer_id":67671689789539,"sku":"sku-51775073943798","price":34.0,"currency_code":"USD","in_stock":false},{"title":"rust \/ l","offer_id":67671689822307,"sku":"AT-U500-04-019rustl","price":34.0,"currency_code":"USD","in_stock":true},{"title":"rust \/ m","offer_id":67671689855075,"sku":"sku-51775074009334","price":34.0,"currency_code":"USD","in_stock":false},{"title":"bottle green \/ l","offer_id":67671689887843,"sku":"AT-U500-04-019bottlegreenl","price":34.0,"currency_code":"USD","in_stock":true},{"title":"bottle green \/ m","offer_id":67671689920611,"sku":"sku-51775074074870","price":34.0,"currency_code":"USD","in_stock":false},{"title":"black cherry \/ m","offer_id":43954315100259,"sku":"AT-W500-04-010blackcherrym","price":34.0,"currency_code":"USD","in_stock":true},{"title":"berry \/ l","offer_id":67671689953379,"sku":"sku-51775073779958","price":34.0,"currency_code":"USD","in_stock":false},{"title":"berry \/ m","offer_id":67671689986147,"sku":"AT-W500-04-010berrym","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6151\/8691\/files\/charcoal_07fc75c1-14c0-48c5-a8a5-723607282568.png?v=1791557525"},{"product_id":"the-retro-pack","title":"The Retro Pack","description":"\u003ch2\u003eAmerican Trench The Retro Pack – Made-in-USA 3-Pack Socks\u003c\/h2\u003e\n\u003cp\u003eBuild an easy everyday sock rotation with \u003cstrong\u003eThe Retro Pack\u003c\/strong\u003e, a ready-made three-pack built around the American Trench styles people reach for again and again. The idea is simple: dependable comfort, recognizable retro color, and the convenience of having several pairs ready for the week.\u003c\/p\u003e\n\u003cp\u003eThe socks are knit in a \u003cstrong\u003eversatile medium weight\u003c\/strong\u003e with a comfortable cushioned footbed, giving them enough substance to feel supportive without turning them into a heavy boot sock. Natural, unbleached American-grown cotton gives the pack its familiar softness and breathable everyday feel, while the colorful design brings just enough personality to show above sneakers, loafers, or casual boots.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love The Retro Pack\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThree-pair pack:\u003c\/strong\u003e an easy way to refresh a sock drawer with coordinated everyday styles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCushioned underfoot:\u003c\/strong\u003e designed for comfortable daily wear from morning through the rest of the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-weight knit:\u003c\/strong\u003e substantial enough to feel considered while remaining easy to wear with everyday shoes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClassic American Trench character:\u003c\/strong\u003e clean color, retro inspiration, and a practical silhouette that works across seasons.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnit in North Carolina:\u003c\/strong\u003e made in a region with a longstanding hosiery and textile tradition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMade for the Everyday Rotation\u003c\/h3\u003e\n\u003cp\u003eThe Retro Pack is especially useful when you want socks that can move easily between casual outfits without looking like an afterthought. Pair them with denim and sneakers, chinos and loafers, or relaxed weekend layers. The combination of cushioning, cotton-rich construction, and a universal fit makes the pack an easy wardrobe foundation rather than a one-outfit novelty.\u003c\/p\u003e\n\u003ch3\u003eAmerican-Made Hosiery\u003c\/h3\u003e\n\u003cp\u003eAmerican Trench works with North Carolina knitting partners to produce socks close to home. The result is an everyday essential that combines \u003cstrong\u003eAmerican manufacturing, practical comfort, and distinctive color\u003c\/strong\u003e in a format made for repeat wear.\u003c\/p\u003e","brand":"American Trench","offers":[{"title":"Core \/ REG","offer_id":44454096109667,"sku":"RetroPackCoreKIT","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Sport \/ REG","offer_id":44454096142435,"sku":"RetroPackSportKIT","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Summer Exclusive \/ REG","offer_id":44454096175203,"sku":"AT-U500-05-002SummerTonalREG","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Sport – Quarter Crew \/ REG","offer_id":44454096207971,"sku":"RetroPackSportQCKIT","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6151\/8691\/files\/core_046798bf-118e-4dac-b512-e2cae38ff07b.jpg?v=1790276631"},{"product_id":"the-dress-sock-in-mercerized-cotton","title":"The Dress Sock in Mercerized Cotton","description":"\u003ch2\u003eAmerican Trench Dress Sock in Mercerized Cotton – Refined Over-the-Calf Socks\u003c\/h2\u003e\n\u003cp\u003eA polished outfit deserves a sock that feels as considered as the shoes and trousers around it. \u003cstrong\u003eThe Dress Sock in Mercerized Cotton\u003c\/strong\u003e starts with Italian-spun cotton yarn that is both mercerized and gassed to create a smoother, more uniform finish with subtle luster and lasting structure.\u003c\/p\u003e\n\u003cp\u003eThat yarn treatment is what gives this sock its refined character. Mercerization helps strengthen the cotton, while gassing removes stray surface fibers for a cleaner appearance and a smoother hand. The result is a dress sock that feels elevated without becoming precious—appropriate for tailored clothing, business wear, formal occasions, or simply anyone who prefers a more finished sock with everyday shoes.\u003c\/p\u003e\n\u003ch3\u003eWhy You’ll Love This Dress Sock\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefined Italian-spun yarn:\u003c\/strong\u003e mercerized and gassed for a smooth, uniform appearance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTrue 5x1 rib construction:\u003c\/strong\u003e gives the sock a classic dress profile with subtle texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver-the-calf height:\u003c\/strong\u003e designed for traditional dress-sock coverage under trousers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature gold branding:\u003c\/strong\u003e a quiet American Trench detail placed underfoot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnit in the USA:\u003c\/strong\u003e produced at a family-owned North Carolina hosiery factory.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBuilt for Tailored Dressing and Long Days\u003c\/h3\u003e\n\u003cp\u003eThe smooth finish and restrained rib make this an easy partner for leather loafers, oxfords, derbies, and other dress shoes. It brings enough polish for a suit while staying versatile enough for wool trousers, chinos, and smarter everyday outfits. The subtle luster reads sophisticated rather than flashy, keeping the focus on the overall look.\u003c\/p\u003e\n\u003ch3\u003eAmerican Knitting, Italian Yarn\u003c\/h3\u003e\n\u003cp\u003eAmerican Trench pairs \u003cstrong\u003especialized imported yarn with domestic hosiery production\u003c\/strong\u003e, combining the refinement of Italian-spun cotton with North Carolina knitting expertise. It is a thoughtful upgrade to an often-overlooked part of the wardrobe.\u003c\/p\u003e","brand":"American Trench","offers":[{"title":"black \/ l","offer_id":44454096240739,"sku":"AT-M500-07-001blackl","price":30.0,"currency_code":"USD","in_stock":true},{"title":"burgundy \/ l","offer_id":44454096273507,"sku":"AT-M500-07-001burgundyl","price":30.0,"currency_code":"USD","in_stock":true},{"title":"navy \/ l","offer_id":44454096306275,"sku":"AT-M500-07-001navyl","price":30.0,"currency_code":"USD","in_stock":true},{"title":"red \/ l","offer_id":44454096339043,"sku":"AT-M500-07-001redl","price":30.0,"currency_code":"USD","in_stock":true},{"title":"tan \/ l","offer_id":44454096371811,"sku":"AT-M500-07-001tanl","price":30.0,"currency_code":"USD","in_stock":false},{"title":"brown \/ l","offer_id":67643422212195,"sku":"AT-M500-07-001brownl","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/6151\/8691\/files\/CaptureOneCatalog828524-06-26.jpg?v=1786122184"},{"product_id":"beth-dress-in-pomegranate","title":"Beth Dress in Pomegranate","description":"\u003ch2\u003eBeth Dress in Pomegranate\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBeth Dress in Pomegranate\u003c\/strong\u003e brings together \u003cstrong\u003e100% Cotton Fabric, 100% Linen Fabric\u003c\/strong\u003e construction with a \u003cstrong\u003erelaxed fit\u003c\/strong\u003e. 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